Powerful Scalable Email Marketing Made Simple with Klaviyo.
April 14, 2025
Powerful Scalable Email Marketing Made Simple with Klaviyo.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Klaviyo
We use Klaviyo for email marketing, automations like abandoned cart and first purchase flows, segmentation, and personalisation to drive conversions and customer retention.
Pros
- Automations.
- Event Tracking.
- Metrics and Insights.
Cons
- Some of their IPs are on spam lists.
- Increased overall revenue by 18% from the use of automated flows.
We’ve integrated Klaviyo with Shopify. The integration is deep and was easy to set up. It enables the robust tracking of user events, supports behaviour-based triggers, and powers personalised automations across the customer journey.
Klaviyo’s behavioral data reveals customer touchpoints and channel attribution. It’s helped us understand the time it takes to purchase, identify repeat purchase patterns, and refine our messaging to match customer behaviour.
Klaviyo has helped us with acquisition through targeted flows and campaigns and remarketing via behavioural triggers like abandoned carts and browse flows, driving customers back to complete their purchase.
We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly interface, and minimal ongoing resource requirements.
Do you think Klaviyo delivers good value for the price?
Yes
Are you happy with Klaviyo's feature set?
Yes
Did Klaviyo live up to sales and marketing promises?
Yes
Did implementation of Klaviyo go as expected?
Yes
Would you buy Klaviyo again?
Yes
Comments
Please log in to join the conversation