Lead411 trusted for lead generation
Use Cases and Deployment Scope
Lead 411 is a useful tool for targeted lead generation. We use it to identify contacts within specific verticles or industries and build lead generation campaigns around the information they provided. They also have a comprehensive search engine that allows us to find relevant news and updates within the industries we are targeting, allowing us to craft our marketing approach for the provided contacts. We also find value in their ability to append information around our current lead database.
Pros
- Lead Generation
- Contact enrichment
Cons
- Software issues when exporting CSVs
- Their validating tool can be outdated
Likelihood to Recommend
It works well to give you curated lists of contacts that can be sorted in a variety of ways from company size, title, industry. Sometimes the validation tool doesn't work appropriately, so I would use it in tandem with other verification programs to make sure the data you're getting is clean.
