Free analytics tool for marketing dashboards
July 30, 2025

Free analytics tool for marketing dashboards

Newaz Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker studio allows us to create custom dashboards for marketing reports. Google PPC, SEO, etc. You can get very customizable with it and use it for funnel tracking and overall marketing data tracking for a company's online presence.

Pros

  • Analtyics
  • Reporting
  • Customizability

Cons

  • Could be more beginner friendly
  • takes some time to learn
  • could use more 3rd party integrations
  • allows us to visual our data
  • makes data easier to read and understand
  • helps with client projects
Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

I'll give it an 8-9. For a free tool, it has enough features and functionalities for business intelligence and data analysis.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
10.0
Pixel Perfect reports
10
Customizable dashboards
10
Report Formatting Templates
10
Not Rated
Drill-down analysis
Not Rated
Formatting capabilities
Not Rated
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Not Rated
Not Rated
Publish to Web
Not Rated
Publish to PDF
Not Rated
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Not Rated
Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
Not Rated
Not Rated
Multi-User Support (named login)
Not Rated
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Not Rated
Report-Level Access Control
Not Rated
Not Rated
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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