Looker Studio for PE backed companies.
October 15, 2025

Looker Studio for PE backed companies.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker Studio helps us track events and user data, such as Google Ads, Microsoft Ads, Google Tag Manager, Google Search Console, and Google Business Profile events. It allowed us to keep all of our customer tracking data in one place and update things as needed, including the dates we want to track.

Pros

  • Custom reporting.
  • Visually Appealing.
  • Data Integration.

Cons

  • Provide more free connectors, including Facebook, IG, etc.
  • Technical glitches happen often.
  • It has allowed us to get a higher ROI due to us being able to pull information from our CRM and see how our team is performing.
  • WE have 5 brands under our umbrella company that we have integrated with Looker Studio, which pulls in data from our sales numbers, closing %, etc.
We have not used any other products; we've only ever needed to use Looker Studio and didn't need to demo anything else because it provided everything we needed.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Looker is well-suited for those who work with clients or businesses that require frequent updates to their reporting. It helps businesses grow by providing detailed data on customer behavior and search queries. From there, you are able to tweak certain campaigns. Once you create a report in Looker, simply change the dates to get updated reporting. It's less appropriate if you don't care much about customer data.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
9.0
Pixel Perfect reports
8
Customizable dashboards
10
Report Formatting Templates
9
7.3
Drill-down analysis
9
Formatting capabilities
9
Integration with R or other statistical packages
1
Report sharing and collaboration
10
10.0
Publish to Web
10
Publish to PDF
10
Report Delivery Scheduling
10
10.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
10
Location Analytics / Geographic Visualization
10
5.5
Multi-User Support (named login)
2
Role-Based Security Model
7
Multiple Access Permission Levels (Create, Read, Delete)
5
Report-Level Access Control
8
3.0
Responsive Design for Web Access
2
Dashboard / Report / Visualization Interactivity on Mobile
4
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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