Adobe Marketo Engage

Score8.1 out of 10

2,818 Reviews and Ratings

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Categories & Use Cases

Media

the Contact Timeline in Adobe Marketo Engage

the Audience Feature in Adobe Marketo Engage

Progressive Profiling in Adobe Marketo Engage

the Insights Dashboard in Adobe Marketo Engage

Marketing Activities in Adobe Marketo Engage

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Lead segmentation and distribution
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Category average: 8.7
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.5
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 8.3

Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.5
Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 7
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5

Tara Tomasko View profile

Marketing Operations Specialist in Marketing at AVEVA (1001-5000 employees employees)

Use Cases and Deployment Scope

I use Adobe Marketo Engage every single day at work, it's essential to my day to day. Working in Marketing Operations we use it to manage content assets, emails, our database, manage tradeshows, webinars, and data normalization. It helps us keep our database clean and up to date making sure we can trust the data we have in our system.

Pros

Data normalization
Program management
Asset housing

Cons

Smart list filters
User Interface to make easier to understand
Moving programs to another program

Return on Investment

Data normalization has increased
Bot protection
Easier asset management

Alternatives Considered

HubSpot CRM

Matthew Weissman

Platform Architect in Marketing at Waters (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Marketo as the central marketing hub for our organization. Marketo supports lead capture, profiling and scoring. We deploy global email campaigns from Marketo, create landing pages and forms.

Pros

B2B Email Marketing
Lead Capture
Lead Profiling
Chatbot
Webinars and Event managment
Lead Scoring

Cons

UI is currently being refreshed.
Would love to see AI to help with reporting and insights
Can't wait for the new landing page editor.

Return on Investment

Ability to scale marketing efforts easily (time savings)
Automation of lead capture greatly improves lead to sales velocity.

Alternatives Considered

Salesforce Marketing Cloud

Other Software Used

Adobe Analytics, Adobe Experience Manager, Claravine, Atlassian Jira, Salesforce Sales Cloud, Adobe Experience Platform, Adobe Experience Platform Launch, Wufoo, Jotform, Mailbird

Shreyash Sawant

Product Manager in Product Management at Toropal (11-50 employees employees)

Use Cases and Deployment Scope

I started using Adobe Marketo Engage in 2023 from my previous organization. In my current Financial Services industry, I use AME on a daily basis to orchestrate campaigns for new product launches and enhancing audience segmentations by choosing the right prospect for our banking tools.

Pros

Product-feedback loop - I am able to gain deep insights into user sentiment on our existing and new product launches with AME.
Return on Investment reporting.
Marketing performance analytics.

Cons

I do not like how I always monitor email deliverability manually since some ISPs flap AME IP reputation causing me to miss some crucial emails mainly when conducting email marketing.

Return on Investment

Higher conversion rates is one of the positive impacts that I realize with AME where I leverage the targeted content that push the right prospects to make deals.
Manual workflow automation - Adobe Marketo Engage eradicate repetitive marketing tasks such content creation which help devote time we would spent to other productive activities.

Alternatives Considered

HubSpot Marketing Hub

Other Software Used

SAP Service Cloud, Lucid Visual Collaboration Suite, Salesforce Service Cloud

Sandy Jadwani

Staff BSA in Information Technology at Zscaler (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Adobe Marketo Engage for lead gen. Adobe Marketo Engage does it through form fills. And we also capture a lot of 1st party engagement through Adobe Marketo Engage.

Pros

Capture form fills
known website visitors
email interactions
campaigns

Cons

AI enabled capabilities
User experience

Return on Investment

One impact Adobe Marketo Engage has on our organization's overall business objectives is that Adobe Marketo Engage is Good for our pipeline
Another impact Adobe Marketo Engage has on our organization's overall business objectives is the cost per lead

Jannelle Roscoe

Director, Digital Marketing in Marketing at Lonza (10,001+ employees employees)

Use Cases and Deployment Scope

I am the Adobe Marketo Engage business platform owner and I use daily to run campaigns, events, emails and landing pages. The product is the backbone of our marketing channels and lead management. It also supports account based marketing and reporting.

Pros

Connect to other systems
Create custom workflows
sync with SFDC

Cons

Managing across partitions
Managing more complex user roles and permission
automated data maintenance

Return on Investment

Customer segmentation
improved event management by managing 30+ company hosted networking events a year

Alternatives Considered

Pardot LeadDeck (discontinued)

Other Software Used

Knak, Wrike, Canva

Adobe Marketo Engage

What is Adobe Marketo Engage?

Categories & Use Cases

Media

Key Features

Top Performing Features

Lead segmentation and distribution

Lead nurturing automation

Integration with Salesforce.com

Areas for Improvement

Calendaring

Social sharing and campaigns

Dashboards

Reviews

Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Other Software Used

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