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ON24

Score7.5 out of 10

696 Reviews and Ratings

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What is ON24?

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

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Categories & Use Cases

Media

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.
Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.
Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.
Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.
Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.
Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment. This resource page has on-demand webinars, help articles and ways to immediately enroll.

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Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.

ON24 Key Features

Learn about the best (and worst!) features ON24 has to offer, as determined by TrustRadius' reviewers.
Based on 696 ratings of ON24's features
View all ON24 features

Top Performing Features

  • Responsive Design for Web Access

    Web design aimed at producing easy-to-read sites across a range of different devices.

    Category average: 7.7

  • Dashboard / Report / Visualization Interactivity on Mobile

    In-app dashboard reports and data visualization.

    Category average: 7.7

  • Meeting initiation

    Meetings can be easily initiated, whether they are scheduled or on the fly.

    Category average: 7.8

Areas for Improvement

  • Record meetings / events

    Meetings and webinars can be recorded for playback.

    Category average: 7.2

  • Audience polling

    Presenters can ask for audience input.

    Category average: 7.3

  • Email marketing

    Personalized email marketing to registered attendees, either within the software or through integrations

    Category average: 6.9

Who Buys & Uses ON24

ON24 Reviews

What users are saying about ON24.
View all ON24 reviews

Pros

  • Robust audience engagement tools for interactive events
  • Comprehensive reporting and analytics for lead qualification and marketing
  • Responsive and helpful dedicated support team

Cons

  • Outdated and complex User Interface (UI) and navigation
  • Limited customization and design options for branding and landing pages
  • Technical setup complexity and manual effort required for certain integrations

Virtual Events ON24 usage

Verified User
Program Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use the ON24 product to manage virtual events for our programs to deliver certificates and manage reporting and tracking of attendance for our tax, legal and payroll events. The problem it addresses is having to manually create and dispatch certificates to qualifying attendees and data retention in the event of an audit. We use it for both our current clients and external clients to manage attendee reports as well.

Pros

  • Great interface that helps with our user experience
  • AI capabilities that are useful for driving engagement
  • Implementations that have been flagged with our team on reporting that didn't exist from the onset

Cons

  • With regards to ON24 and certification, have a library of certificates for attendees who attend multiple virtual events.
  • If there are issues with a report being able to retroactively or less manually send certificates.
  • On the chiclet for Accreditation and certification for each state under the Reporting tab have a count of those who passed versus failed on each State chiclet, instead of unique views and total views

Return on Investment

  • We've been able to save time on organizing data and how much time it takes to pull and congregate reporting.

Alternatives Considered

Cisco Webex Share (discontinued)

Other Software Used

Microsoft Excel

Usability

Good end-user experience but not worth the hassle or the cost

Verified User
Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We used ON24 for internal and external trainings. We wanted a webinar platform to host our external meetings for prospects and clients. We are a mid-size company that hosted multiple webinars per month during the height of COVID.

Pros

  • Attendee experience is great
  • Customization of the webinar experience
  • Integrations

Cons

  • Customer service is terrible. If you're hosting a webinar and having issues, good luck.
  • Contracts are rigid.
  • Everything is an upcharge.
  • Backend experience is confusing and overly complicated.

Return on Investment

  • Audience engagement was much higher but for the price it wasn't worth it

On24 is good for accessibility and inclusion

Incentivized
Amanda Parrish, CAPM, DTMView profile
Copywriter in Corporate at Adoptee Hub (1-10 employees employees)

Use Cases and Deployment Scope

Accessibility is very important to the ADA office as well as training. We are always looking for ways to be more inclusive. ON24 is an accessible option for virtual webinars and training events. It's a great cloud-based platform for webcasting as well. I like that it is easy to personalize to each company's needs.

Pros

  • accessibility
  • inclusiveness
  • engagement
  • personalize

Cons

  • one-to-one attention
  • security

Return on Investment

  • ROI
  • scaled brand reach
  • community engagement
  • first-party data

Alternatives Considered

Zoom Events & Webinars, Microsoft Teams, Webex App and Blackboard Collaborate

Other Software Used

Salesforce CMS, Adobe Acrobat, Adobe Express, Adobe Captivate

Usability

Were still new but like what we are seeing...

Incentivized
Rhonda MoretView profile
Founder, CEO in Sales at Elevated Collective (11-50 employees employees)

Use Cases and Deployment Scope

In our organization, we use ON24 for virtual events, webinars, and content hubs. It helps us efficiently reach large, targeted audiences, provide branded and interactive experiences such as polls and Q&A sessions. We are also able to integrate the platform with Hubspot in order to leverage its marketing automation tools to track leads and measure ROI. And...it provides a more 'elevated' user experience than most other platforms of its kind.

Pros

  • user experience
  • visual appeal
  • ability to increase the engagement level of those using the platform

Cons

  • there is a lot to learn as a new user - but that is to be expected

Return on Investment

  • we are still new and learning how to leverage the platform
  • i do wish the advanced analytics were included

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub

ON24 - A nice refresh for our webinars

Incentivized
Verified User
Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use ON24 to host webinars for business prospecting across our product portfolio and client training. Webinars are a key driver for new prospects for us.

Pros

  • Registration pages are easy to build and look clean
  • Console (audience view) offers many tools to use for presentations and to engage the audience
  • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
  • Support team and responsive and helpful

Cons

  • UI is limited and it can be hard to find the button you are looking for
  • Without proper training, the studio view for presenters can be confusing
  • Technical integrations are more complicated to implement than previous webinar tools used in the past

Return on Investment

  • Unfortunately we only recently adopted ON24 so these are early observations and we are yet to pull hard numbers but we have seen a noticeable increase in registrants and participants
  • Our guest presenters have an easier time joining and using the tool
  • Far easier to use and setup webinars from a digital admin side

Alternatives Considered

GoTo Webinar, Webex Webinars, Zoom Events & Webinars and Microsoft Teams

Other Software Used

Adobe Marketo Engage, Knak, Smartsheet, Hootsuite, Canva, Google Ads, Meltwater, LinkedIn Marketing Solutions, Conductor, UTM.io, Jasper.ai, Salesforce CMS

ON24 Alternatives

Products similar to ON24 that may also meet your needs.
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