TrustRadius: an HG Insights company

Mobilize

Score7.4 out of 10

7 Reviews and Ratings

What is Mobilize?

Mobilize is an events management and volunteer recruitment platform that connects mission-driven organizations and supporters.

Mobilize boasts usage by 2,000+ campaigns, nonprofits, advocacy organizations, labor unions, and more, including Joe Biden (and 19 other Democratic presidential candidates), Human Rights Campaign, Planned Parenthood, NARAL, NextGen America, DNC, DCCC, Sierra Club, Crooked Media, Oxfam, National Education Association (NEA), Service Employees International Union (SEIU), When We All Vote, Swing Left, and more.

Mobilize features include:
  • To recruit supporters, Mobilize becomes the central destination for events and virtual actions, and integrates data into a CRM.
  • To increase supporter engagement, a conversion-optimized platform and automated nudges via email and SMS lead supporters to do more.
  • To turbocharge efforts, millions of volunteers plus thousands of organizations are on the Mobilize network, helping programs grow.

Media

Public-facing event signup page
Public-facing events feed
Organizer dashboard
Event creation
Cross-promotion between organizations
Event and volunteer stats
Automated bring-a-friend prompt
Automated donation prompt

1 / 8

Mobilize is an easy way to cut flake rates and focus organizers on volunteer prospects rather than confirms.

Pros

  • Event RSVP.
  • Automated confirm emails/texts.
  • Integration w/ NGP-VAN tools (EveryAction, Votebuilder).

Cons

  • The cost of Mobilize can be high compared to its offsets for small organizations.

Most Important Features

  • API integration with our CRM (EveryAction)

Return on Investment

  • Cut flake rates from 50% to 20%
  • Enabled organizers to drive new volunteer recruitment instead of spending lots of time making confirm calls

Alternatives Considered

EveryAction

Other Software Used

EveryAction, Hustle, CallFire

Stay in effective sync with your audience on Mobilize

Use Cases and Deployment Scope

We have been using free trial of Mobilize to try and understand how can we quickly prompt communities to action in dire times like recent Covid-19 situation. The response that we have received so far has been lukewarm so we're still exploring how can the tool get us the best leverage.

Pros

  • Posting event updates to members
  • Automating feedback collection after every meet
  • Data-driven insights on community engagement

Cons

  • Doesn't help provide top of the funnel audience.
  • Connecting like-minded people to mobilize crowd together for a common cause.
  • The insights can be more actionable.

Most Important Features

  • Notify new events
  • Collect feedback
  • Data insights on participation

Return on Investment

  • My audience is more aware of upcoming schedule.
  • We get pin pointed feedback on our events.
  • Reduced the TAT to schedule events.

Alternatives Considered

Slack

Other Software Used

Slack, Google Calendar, Google Drive