Muck Rack Reviews and Ratings

Use Cases and Deployment Scope

We currently have paused using Muck Rack after less than 90 days due to, in my experience, their inability to unsubscribe recipients from distribution lists. Previously we used it to pitch qualified journalists on our very specific international golf travel programs we operate. We took the view that we wanted the emails to generate under my name & email address as opposed to a generic PR mailbox. This decision allowed us to quickly identify the above issue as recipients would email me repeatedly to unsubscribe, which, in my experience, Muck Rack has acknowledged they cannot do.

Likelihood to Recommend

Based on our experience to date and their management's responsiveness to resolving issues, I have serious doubts about their seriousness of purpose. Due to their internal shortcomings, we asked for an extension of our annual contract (we are told 2 - 3 weeks), which would have been a value of $400. In my experience, they denied that request and offered a new user seat (valued at $2,500). It makes no sense other than, in my opinion, they are trying to manage client numbers as they seek additional external funding, as was announced the week of Sept 12, 2022.

Use Cases and Deployment Scope

I use Muck Rack to support our public relations efforts for our clients. Whether pitching, media list development, or overall research, reporting, and recommendations, Muck Rack is my go-to for all of those strategic public relations decisions. I also use it to build relationships with and stay connected with members of the media. I find it easy to use and reliable.

Likelihood to Recommend

Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.

Use Cases and Deployment Scope

I currently use Muck Rack to:

<ul><li>Identify journalists to pitch on behalf of my company</li><li>Share notes with others in my company on my conversations with journalists</li><li>Set ownership of relationships with journalists to help my colleagues identify who I can pitch on their behalf </li><li>Update contact information based on my relationship with journalists </li><li>Set monitoring alerts on topics I am following</li></ul>

Likelihood to Recommend

Out of all of the platforms I have used, Muck Rack is the easiest media platform to use with the most functionality.

<ul><li>It makes it easy to identify information for each journalist that is listed on the platform, including previous coverage, beat, contact information and links to social media platforms. </li><li>If you're interested, you are even able to pitch journalists through the platform. </li></ul>

Use Cases and Deployment Scope

I use Muck Rack for media list building, outlet vetting, pitching, and finding information about journalists and the beats they cover. I also have used their media monitoring services to report on coverage and share of voice to clients. I cannot imagine doing my role without it as it is basically a bible and starting and end point for everything I do in public relations.

Likelihood to Recommend

Muck Rack is suited for anyone in public relations who is going to conduct media outreach on a consistent basis. It is an excellent fit for finding contacts that cover specific beats and using search keywords to find what you're looking for. If you were only going to do influencer relations, there are probably better platforms for that need.

Use Cases and Deployment Scope

As a PR agency, we require specific software to do our jobs. Among those requirements are a media database for creating media lists, and a media tracking and coverage reporting suite to capture and share results with clients. Muck Rack offers both of those solutions in one product and is supposed to do it seamlessly.

Likelihood to Recommend

Muck Rack has the potential to be a very powerful tool that can improve PR agency efficiency across the board. The death knell for Muck Rack, and the reason why we terminated our contract early, was that they offered a complimentary six-month on-ramp to win our business. In other words, we had six full months to use Muck Rack while we were still using the other two vendors' products. Multiple team members compared results head-to-head for a wide range of our clients and Muck Rack simply did not stack up. That six-month overlap period proved to be very eye-opening and enabled us to reveal what we found to be severe limitations in terms of the quality of the database and the quality of the reporting.

Use Cases and Deployment Scope

We have been using Muck Rack to manage our public relations in a professional manner. It is no big surprise that this tool has made our works easy as we can monitor news and stories and it helps in strengthening our relationship with the media. It is helpful in making a list of the most important contacts that can prove beneficial. This tool is great to manage public relations which are very important to be managed in the current age. Above all, its contact management feature enables us to keep our important contacts listed and we have found this tool amazing for PR planning and tracking as well.

Likelihood to Recommend

This tool is very helpful for everyone looking out for good public relations management. With its diverse kind of useful tools, one can manage things easily. It enables one to monitor what others are reporting and helps in contact management too by facilitating the list of most essential contacts. Its few features need more advancement like Scheduling.

Use Cases and Deployment Scope

We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools are excellent and the database is constantly updated with new or updated contacts. The advanced search features allow you to refine searches by excluding certain words, doing exact word searches, any of the words, etc. as well as limiting to specific journalistic outlets or country, state, city. You can include or Exclude outlets as well.

Likelihood to Recommend

<ol><li>Much Rack excels at finding writers that covered our competitors or our vertical. You can quickly come up with an outreach list and share it among team members.</li><li>Daily monitoring of brand matches. Similar to Google Alerts, Much Rack can be set up to monitor mentions of your brand and deliver daily email notifications to your inbox. Compared to Google Alerts, it does a better job of weeding out spammy mentions of your brand name.

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Use Cases and Deployment Scope

Muck Rack is an all in one software service that serves as a media database, pitching software, and clipping service. So, basically takes care of all your important PR needs for daily tasks. They also send out a daily email that keeps you on top of news trends and movers and shakers in journalism.

Likelihood to Recommend

Best suited for sizable PR teams or agencies. If you have a very small PR budget, or PR is only part of what you do, or you hire freelancers, there are better software/services available.

Use Cases and Deployment Scope

We use Muck Rack to connect with journalists, send pitches, organize our media lists, and create coverage reports.

Likelihood to Recommend

It is really great for publicists who need to send a pitch to a large group of people. It is so easy to just choose your media list, and add it into the pitch to be sent to 100's of people without needing to manually do it from an email software.

Use Cases and Deployment Scope

We use Muck Rack for pitching releases, maintaining relationships and contact with industry and area reporters, and monitoring and reporting on earned media coverage.

Likelihood to Recommend

Muck Rack is well suited for print and online media coverage, but it is lacking for broadcast coverage.