Item: Muck Rack
Rating: 10
Author: Marymar Martinez

Use Cases and Deployment Scope

I currently use Muck Rack to:

Identify journalists to pitch on behalf of my company
Share notes with others in my company on my conversations with journalists
Set ownership of relationships with journalists to help my colleagues identify who I can pitch on their behalf
Update contact information based on my relationship with journalists
Set monitoring alerts on topics I am following

Pros and Cons

Gather and update journalists' contact information
Frequently update and share updates on journalists' job moves
Makes it easy to identify journalists by outlet, topic, area

The content in monitoring reports could be vetted more to provide more helpful news stories

Most Important Features

Easily identifiable and frequently updated contact information
Notes section that is available for all employees of my organization to see
Journalist's media coverage section

Return on Investment

Muck Rack has helped us increase our response rate.
Helped us increase our feature story rate.

Alternatives Considered

Cision PRWeb

Muck Rack is more frequently updated, is easier to use and easier to navigate.

It's also easier to identify media outlets on Muck Rack.
It's easier to identify journalists on Muck Rack.
The contact information for journalists is usually correct.
Muck Rack has great customer service.
Muck Rack actually provides the function to see journalists' coverage.

Key Insights

Do you think Muck Rack delivers good value for the price?

Yes

Are you happy with Muck Rack's feature set?

Yes

Did Muck Rack live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Muck Rack go as expected?

I wasn't involved with the implementation phase

Would you buy Muck Rack again?

Yes

Other Software Used

Talkwalker, monday.com

Likelihood to Recommend

Out of all of the platforms I have used, Muck Rack is the easiest media platform to use with the most functionality.

It makes it easy to identify information for each journalist that is listed on the platform, including previous coverage, beat, contact information and links to social media platforms.
If you're interested, you are even able to pitch journalists through the platform.

Usability

It's pretty easy to use!

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Search function
Filter function

Driving media impact for comms professionals

Overall Satisfaction with Muck Rack