Muck Rack - basic flaw in their business model. No unsubscribe feature that works.
September 22, 2022

Muck Rack - basic flaw in their business model. No unsubscribe feature that works.

Gordon Dalgleish | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Muck Rack

We currently have paused using Muck Rack after less than 90 days due to, in my experience, their inability to unsubscribe recipients from distribution lists. Previously we used it to pitch qualified journalists on our very specific international golf travel programs we operate. We took the view that we wanted the emails to generate under my name & email address as opposed to a generic PR mailbox. This decision allowed us to quickly identify the above issue as recipients would email me repeatedly to unsubscribe, which, in my experience, Muck Rack has acknowledged they cannot do.
  • After less than 90 days, we are still trying to understand. Thus far, the jury is out on the quality of their lists, as anecdotal evidence suggests it is barely maintained and updated.
  • Unsubscribe needs to be functional
  • Quality of journalists within a specific subset of interests needs to be verified more accurately & timely than we are currently experiencing
  • Credibility - which currently they are lacking, in my opinion
  • Responsiveness - which currently they have not shown, in my opinion
  • Accountability & ownership - which is not in their vocabulary, in my opinion
  • I feel they damaged my credibility by consistently sending emails to persons who have specifically asked to unsubscribe because our business does not match their interests

Do you think Muck Rack delivers good value for the price?

Not sure

Are you happy with Muck Rack's feature set?

No

Did Muck Rack live up to sales and marketing promises?

No

Did implementation of Muck Rack go as expected?

No

Would you buy Muck Rack again?

No

Based on our experience to date and their management's responsiveness to resolving issues, I have serious doubts about their seriousness of purpose. Due to their internal shortcomings, we asked for an extension of our annual contract (we are told 2 - 3 weeks), which would have been a value of $400. In my experience, they denied that request and offered a new user seat (valued at $2,500). It makes no sense other than, in my opinion, they are trying to manage client numbers as they seek additional external funding, as was announced the week of Sept 12, 2022.