Don't Sleep on Muck Rack!
June 10, 2022

Don't Sleep on Muck Rack!

Alexis Lipnicki, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Muck Rack

I use Muck Rack for media list building, outlet vetting, pitching, and finding information about journalists and the beats they cover. I also have used their media monitoring services to report on coverage and share of voice to clients. I cannot imagine doing my role without it as it is basically a bible and starting and end point for everything I do in public relations.
  • Provides journalist contact information
  • Customer service
  • Media monitoring
  • Provides details on media outlets and the audience they reach.
  • Updates to contact information- but their customer service will fix if you ask.
  • Journalist contacts
  • Outlet information
  • Media list building
  • Twitter information about contacts
  • It has a positive ROI on business because we spend less time building media lists than before and are able to build more curated lists.
Muck Rack has the most up-to-date contact database and the most common-sense functionality. It works like google to easily find, source, and sort contacts. It is much more user-friendly, whereas Meltwater and Cision don't perform regular updates and still have contacts that haven't been at a given outlet for years or are even dead.

Do you think Muck Rack delivers good value for the price?


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Did Muck Rack live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Muck Rack go as expected?

I wasn't involved with the implementation phase

Would you buy Muck Rack again?


Muck Rack is suited for anyone in public relations who is going to conduct media outreach on a consistent basis. It is an excellent fit for finding contacts that cover specific beats and using search keywords to find what you're looking for. If you were only going to do influencer relations, there are probably better platforms for that need.