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Naytev has been praised by users for its ability to analyze and draw attention to social media posts, providing valuable insights into …
Overview
What is Naytev?
Naytev is a social media management and automation platform designed to streamline the process of managing and analyzing social media content. According to the vendor, Naytev caters to content teams, social media managers, marketing professionals, media companies, and digital publishers of various sizes....
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Product Details
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- Tech Details
What is Naytev?
Naytev is a social media management and automation platform designed to streamline the process of managing and analyzing social media content. According to the vendor, Naytev caters to content teams, social media managers, marketing professionals, media companies, and digital publishers of various sizes. The platform offers a range of features and tools to help users effectively manage their social media presence and optimize their content strategy.
Key Features
Social Analytics: According to the vendor, Naytev provides unified, cross-network social analytics that allow users to create customized dashboards from paid and organic metrics. This feature aims to help content teams, social media managers, and marketing professionals gain insights into the overall impact of their shared, promoted, cross-posted, and re-shared content.
Organic Social: Naytev offers a social media scheduling feature that allows users to conveniently schedule their social media posts. The vendor claims that this feature includes live post previews and a recirculation option, facilitating efficient content management. Additionally, complex schedules can be automated, saving users time and effort.
Paid Social: According to the vendor, Naytev simplifies paid social management by providing advanced campaign capabilities, manual or automatic post boosting, A/B testing, and optimization for desired conversions. This feature is designed to streamline the process compared to other tools like Facebook Ads Manager.
Unified Data: Naytev offers a unified social analytics and automation platform, allowing users to manage their workflow across multiple social networks in one place. The vendor claims that this eliminates the need for switching between different platforms and helps streamline content management.
Workflow Automation: Naytev enables users to define complex workflows and receive notifications, facilitating efficient automation across their entire content portfolio. This feature is particularly beneficial for media companies and digital publishers dealing with a large volume of content.
Insights: According to the vendor, Naytev combines paid and organic social under one roof, providing users with a clear view of their content's return on investment (ROI). Users can easily track the performance of their content and make data-driven decisions to optimize their social media strategy.
Intelligent Social Media Scheduling: Naytev's intelligent scheduling feature allows content creators to automate tedious parts of their workflow. The vendor claims that users can easily manage upcoming and past social posts across multiple social handles. The drag-and-drop scheduler provides flexibility for fine-tuning important posts while automating the rest.
Manage Complex Schedules: Naytev allows users to define posting rules, minimum and maximum post thresholds, and post cadences. The vendor states that this feature automates content scheduling and provides the flexibility to make adjustments for fine-tuning the posting strategy.
Supercharge Workflow with Automation: According to the vendor, Naytev simplifies complex and time-consuming publishing at scale, allowing users to focus on high-value editorial decisions. This feature is particularly valuable for content teams and digital publishers.
Track Performance: Naytev provides real-time, cross-network performance insights for each piece of content, bringing together scattered metrics in a single dashboard. This feature allows users to monitor the effectiveness of their social media efforts and make data-driven optimizations.
Naytev Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Naytev has been praised by users for its ability to analyze and draw attention to social media posts, providing valuable insights into content performance. Users have found the statistics feature helpful in making data-driven decisions, allowing for better content strategies. The responsive customer service provided by Naytev has been a standout feature, with customers appreciating the quick resolution of any issues that arise.
One of the key use cases of Naytev is its intelligent content scheduling based on past performance, which has helped users stay organized and save time. Users have also found value in generating reports for grants and projects using content tags provided by Naytev. Additionally, Naytev has proven instrumental in identifying areas where social media strategies may be falling short, enabling users to make adjustments and improve their overall approach.
Moreover, Naytev offers an efficient creative workflow that allows users to scale up their testing and identify successful content variations. This has helped users determine patterns and topics that resonate with their audiences, leading to more impactful content creation. Furthermore, the scheduling capabilities of Naytev have been highly beneficial for users who want to save time and effort in sharing posts across multiple social media platforms.
Overall, Naytev's features ranging from analytics and data insights to A/B testing and post scheduling have played a significant role in optimizing content performance, driving engagement, and informing editorial strategies. The advanced publishing service provided by Naytev has streamlined workflows and allowed for better task management, making it an essential tool for social media editors.
Easy to use and intuitive platform: Users have consistently praised Naytev for its ease of use and intuitive interface. Many reviewers have stated that the platform is user-friendly, allowing them to easily navigate through its features without any difficulties.
Helpful and responsive customer service: The customer service team at Naytev has received high praise from users. Multiple reviewers have mentioned that the support provided by Naytev's customer service is outstanding, with the team being quick to respond to questions and resolve any issues. Users appreciate their responsiveness and willingness to go above and beyond in assisting them.
Valuable A/B testing capabilities: Many users find Naytev's A/B testing feature extremely valuable in optimizing their social media content. Several reviewers have expressed how this tool has helped them target the best audience with the most effective copy and imagery. They appreciate being able to test different variations before deploying content on a larger scale, resulting in improved performance and engagement.
Bugs and Glitches: Some users have encountered bugs and glitches with Naytev, although they acknowledge that the company promptly addresses and fixes these issues.
Limited Data Reporting: The lack of a comprehensive data report for social post performance is a drawback for some users, as they would like to have an overall view of their social media growth.
Scheduled Post Issues: Scheduled posts occasionally get stuck without any explanation, causing frustration among users.
Users often recommend the following for Naytev:
- Carefully consider AB testing and paid promotion due to Facebook's ever-changing policies with publishers.
- Highly recommend trying Naytev to see if it fits your team's needs.
- Suggest asking for a trial run to test Naytev and assess its suitability for your organization.
Users also mention that while the impact of using Naytev may become less noticeable with each Facebook algorithm change, they do not attribute this to any fault of Naytev itself. Additionally, they find Naytev to be a valuable addition for publishers seeking more customization and scheduling capabilities, understanding that an extra budget for social optimization may be required.