Name: Naytev
Author: Naytev

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Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Corporate Performance Management (CPM)

Desktop Publishing

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Manufacturing Execution

Org Chart

Smart Spaces

VoIP

Enterprise

Accounting

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Credentialing

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Cloud Storage

Endpoint Encryption

Fraud Detection

HTML Editors

In-Memory Databases

Incident Response

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Routers

SIP Trunking

Storage Area Network

System Monitoring

Technology Scouting Software

Traffic Switching

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Content Marketing

Customer Reference Management

Data Management

Digital Signage

Email Marketing

Marketing Automation

Online Reputation Management

Social Login

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Quote to Cash

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Users often recommend the following for Naytev:

1. Carefully consider AB testing and paid promotion due to Facebook's ever-changing policies with publishers.
2. Highly recommend trying Naytev to see if it fits your team's needs.
3. Suggest asking for a trial run to test Naytev and assess its suitability for your organization.

Users also mention that while the impact of using Naytev may become less noticeable with each Facebook algorithm change, they do not attribute this to any fault of Naytev itself. Additionally, they find Naytev to be a valuable addition for publishers seeking more customization and scheduling capabilities, understanding that an extra budget for social optimization may be required.

Naytev is a social media management and automation platform designed to streamline the process of managing and analyzing social media content. According to the vendor, Naytev caters to content teams, social media managers, marketing professionals, media companies, and digital publishers of various sizes. The platform offers a range of features and tools to help users effectively manage their social media presence and optimize their content strategy.

## Key Features

**Social Analytics**: According to the vendor, Naytev provides unified, cross-network social analytics that allow users to create customized dashboards from paid and organic metrics. This feature aims to help content teams, social media managers, and marketing professionals gain insights into the overall impact of their shared, promoted, cross-posted, and re-shared content.

**Organic Social**: Naytev offers a social media scheduling feature that allows users to conveniently schedule their social media posts. The vendor claims that this feature includes live post previews and a recirculation option, facilitating efficient content management. Additionally, complex schedules can be automated, saving users time and effort.

**Paid Social**: According to the vendor, Naytev simplifies paid social management by providing advanced campaign capabilities, manual or automatic post boosting, A/B testing, and optimization for desired conversions. This feature is designed to streamline the process compared to other tools like Facebook Ads Manager.

**Unified Data**: Naytev offers a unified social analytics and automation platform, allowing users to manage their workflow across multiple social networks in one place. The vendor claims that this eliminates the need for switching between different platforms and helps streamline content management.

**Workflow Automation**: Naytev enables users to define complex workflows and receive notifications, facilitating efficient automation across their entire content portfolio. This feature is particularly beneficial for media companies and digital publishers dealing with a large volume of content.

**Insights**: According to the vendor, Naytev combines paid and organic social under one roof, providing users with a clear view of their content's return on investment (ROI). Users can easily track the performance of their content and make data-driven decisions to optimize their social media strategy.

**Intelligent Social Media Scheduling**: Naytev's intelligent scheduling feature allows content creators to automate tedious parts of their workflow. The vendor claims that users can easily manage upcoming and past social posts across multiple social handles. The drag-and-drop scheduler provides flexibility for fine-tuning important posts while automating the rest.

**Manage Complex Schedules**: Naytev allows users to define posting rules, minimum and maximum post thresholds, and post cadences. The vendor states that this feature automates content scheduling and provides the flexibility to make adjustments for fine-tuning the posting strategy.

**Supercharge Workflow with Automation**: According to the vendor, Naytev simplifies complex and time-consuming publishing at scale, allowing users to focus on high-value editorial decisions. This feature is particularly valuable for content teams and digital publishers.

**Track Performance**: Naytev provides real-time, cross-network performance insights for each piece of content, bringing together scattered metrics in a single dashboard. This feature allows users to monitor the effectiveness of their social media efforts and make data-driven optimizations.

Easy to use and intuitive platform: Users have consistently praised Naytev for its ease of use and intuitive interface. Many reviewers have stated that the platform is user-friendly, allowing them to easily navigate through its features without any difficulties.

Helpful and responsive customer service: The customer service team at Naytev has received high praise from users. Multiple reviewers have mentioned that the support provided by Naytev's customer service is outstanding, with the team being quick to respond to questions and resolve any issues. Users appreciate their responsiveness and willingness to go above and beyond in assisting them.

Valuable A/B testing capabilities: Many users find Naytev's A/B testing feature extremely valuable in optimizing their social media content. Several reviewers have expressed how this tool has helped them target the best audience with the most effective copy and imagery. They appreciate being able to test different variations before deploying content on a larger scale, resulting in improved performance and engagement.

Bugs and Glitches: Some users have encountered bugs and glitches with Naytev, although they acknowledge that the company promptly addresses and fixes these issues. 

Limited Data Reporting: The lack of a comprehensive data report for social post performance is a drawback for some users, as they would like to have an overall view of their social media growth.

Scheduled Post Issues: Scheduled posts occasionally get stuck without any explanation, causing frustration among users.

Naytev has been praised by users for its ability to analyze and draw attention to social media posts, providing valuable insights into content performance. Users have found the statistics feature helpful in making data-driven decisions, allowing for better content strategies. The responsive customer service provided by Naytev has been a standout feature, with customers appreciating the quick resolution of any issues that arise. 

One of the key use cases of Naytev is its intelligent content scheduling based on past performance, which has helped users stay organized and save time. Users have also found value in generating reports for grants and projects using content tags provided by Naytev. Additionally, Naytev has proven instrumental in identifying areas where social media strategies may be falling short, enabling users to make adjustments and improve their overall approach. 

Moreover, Naytev offers an efficient creative workflow that allows users to scale up their testing and identify successful content variations. This has helped users determine patterns and topics that resonate with their audiences, leading to more impactful content creation. Furthermore, the scheduling capabilities of Naytev have been highly beneficial for users who want to save time and effort in sharing posts across multiple social media platforms.

Overall, Naytev's features ranging from analytics and data insights to A/B testing and post scheduling have played a significant role in optimizing content performance, driving engagement, and informing editorial strategies. The advanced publishing service provided by Naytev has streamlined workflows and allowed for better task management, making it an essential tool for social media editors.

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Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

Boolean keyword searches

Users can build complex keyword searches to surface and analyze the right set of social media conversations.

Filtering out noise/spam

Users can filter out irrelevant search results through excluded keyword terms and other measures.

Sentiment analysis

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

Broad channel coverage

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Audience targeting

Users can target posts to audience members based on geolocation and other demographics.

Content optimization

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Workflow management

Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Bulk actions

Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Using the software to increase customer engagement and grow customer base via social media channels.

Lead generation

Users can discover and engage with new prospects, based on certain parameters.

Content marketing

Users can discover content from social media conversations and leverage it in marketing materials.

Paid media management

Users can manage and optimize paid social media posts across different channels.

Campaigns and promotions

Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Twitter

The software allows users to monitor, publish and respond via Twitter.

Facebook

The software allows users to monitor, publish and respond via Facebook.

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Google+

The software allows users to monitor, publish and respond via Google+.

Instagram

The software allows users to monitor, publish and respond via Instagram.

Pinterest

The software allows users to monitor, publish and respond via Pinterest.

YouTube

The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Real-time tracking

The tool tracks mentions and comments in real-time.

Competitor analysis

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Account management

Users can manage access to multiple social media accounts.

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Mobile access

Users can effectively use the software through a mobile or tablet device.

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Naytev

Overview

What is Naytev?