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NeoReach provides a solution to the business problem of finding influencers that fit specific brands and target audiences. Users have …
Overview
What is NeoReach?
NeoReach is an influencer marketing platform offered by NeoReach. According to the vendor, the platform aims to help businesses and brands connect with social media influencers for marketing campaigns. The product caters to companies of all sizes, from small businesses to large enterprises. Marketing...
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What is NeoReach?
NeoReach is an influencer marketing solution built around a n in-house network of social media influencers to help users drive marketing campaigns.
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is NeoReach?
NeoReach is an influencer marketing platform offered by NeoReach. According to the vendor, the platform aims to help businesses and brands connect with social media influencers for marketing campaigns. The product caters to companies of all sizes, from small businesses to large enterprises. Marketing and advertising agencies, brand managers, social media managers, public relations professionals, and e-commerce and retail companies are among the target users of NeoReach.
Key Features
Connected Network of Influencers: NeoReach claims to have an extensive network of influencers, bloggers, and creators, with whom they have established direct relationships. According to the vendor, they provide data-driven insights into key demographics and KPIs to ensure a suitable match between brands and influencers. The network covers various social media platforms, including YouTube, Instagram, TikTok, and more.
Creative Strategy & Direction: NeoReach collaborates closely with influencers to incorporate the brand's core messaging into their content. According to the vendor, they specialize in creating authentic, story-driven content that aligns with the brand's values and resonates with the target audience. NeoReach also develops key strategy points for distribution and promotion, aiming to optimize brand recognition and conversion.
Contracting & Activation: NeoReach handles the talent acquisition and management process for influencer campaigns. According to the vendor, they manage the contracting and negotiating process, including pricing strategy, legal contracts, and compliance. NeoReach ensures smooth campaign deliverables and manages the final payment to influencers.
Paid Media Amplification: In addition to influencer marketing, NeoReach offers paid media services to amplify influencer content and drive user acquisition. According to the vendor, their experienced team defines ad auctions, budget allocations, offers, copy, and creative to maximize return on investment (ROI). They cover major ad auctions and channels, including Facebook, Instagram, Google, TikTok, Snapchat, and more.
Self-Service Software & APIs: NeoReach provides a user-friendly self-service software and APIs for influencer campaign search, management, and tracking. According to the vendor, users can access a dedicated dashboard or integrate over 400+ custom data points into their in-house tools and technologies. The software and APIs offer comprehensive analytics and insights for effective influencer marketing strategies.
NeoReach Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
NeoReach provides a solution to the business problem of finding influencers that fit specific brands and target audiences. Users have found that the platform's over 40 filters cut search time in half, making influencer campaigns more efficient. By keeping all campaign data in one place in an easy-to-read format, users can manage their data better and spend their money more effectively.
Users have also reported that NeoReach's insights into influencer audience demographics, past performance, and metrics make it easier to find the best influencers for brand deals. With algorithms that find the perfect match for every client, users can pair with influencers that have the followings they are targeting. This leads to higher ROI for users and a more effective way of reaching audiences on social media. The ability to export data into a CSV report makes it easy to send a highlight reel of the campaign to brands, further simplifying the process of managing influencer campaigns with NeoReach.
Well-designed Website: Multiple users have found NeoReach's website to be well-designed and easy to navigate, providing an abundance of accurate and up-to-date information about influencers. This has made it easier for these users to analyze influencers and find the best fit for their brand.
Valuable Data Analysis: Several users have appreciated NeoReach's unique approach to influencer marketing which uses data to provide valuable insights into influencers' audience bases, demographics, and engagements. They have found this feature helpful in creating more accurate and customized marketing campaigns.
Intuitive Analytics: Many reviewers have found NeoReach's platform user-friendly with intuitive analytics that helped them evaluate the campaign afterwards. The clear presentation of data by NeoReach made it simple for multiple customers to understand and present the results accurately.
Limited resources for smaller brands: Some reviewers have found that NeoReach's resources are more tailored towards bigger brands, leaving smaller clients with limited options to choose from. They suggest that the platform should include more features designed specifically for smaller brands, or offer plans that allow them to opt-out of paying for features they don't use.
Influencer search tool limitations: Several reviewers encountered issues while using the influencer search tool on NeoReach. Some users reported that the database only included large macro-influencers, despite product managers claiming it pulled any name on Instagram. This led to the reviewer uploading many influencers themselves and not receiving similar results and stats as promised.
Limited influencer database: Reviewers felt that NeoReach's influencer search tool was lacking in its ability to look at both micro and macro-influencers. The database seemed restricted to larger macro-influencers, making it difficult for those looking for micro-influencers to find what they need.
Users have shared their recommendations based on their experiences with NeoReach. They have found NeoReach to be a good option for bigger brands. For smaller brands, it is recommended to carefully consider the features and utilization of NeoReach before making a decision. Users also suggest that trying out a demo of NeoReach's system can help in evaluating it as an influencer marketing platform. Furthermore, while NeoReach works best for larger influencers, users have mentioned that smaller influencers can still be imported into their platform.