Oktopost

Score9 out of 10

42 Reviews and Ratings

Community insights

TrustRadius Insights for Oktopost are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Users have consistently praised Oktopost for its user-friendly interface, with many stating that it is highly intuitive and easy to navigate. Several users have mentioned that they found it simple to select multiple social media profiles and schedule messages across all of them, making it convenient for managing various campaigns.

Automation Tool: The automation tool in Oktopost has received high praise from users, who have found it highly effective and time-efficient. Many users have mentioned that the tool tracks performance and suggests optimal times for scheduling posts based on past performance. This feature allows users to manage complex social media programs with ease.

Integration Capabilities: Users highly appreciate the seamless integration capabilities of Oktopost, specifically with popular marketing CRM platforms such as Act-On, Marketo, Eloqua, and Salesforce. They find it valuable to be able to translate social media metrics into actionable information for shaping their marketing efforts using these integrations.

Reviews

16 Reviews

Best Social Media platform

Rating: 9 out of 10

Incentivized

July 31, 2025

Use Cases and Deployment Scope

In our organization we use Oktopost as a social media hub, not just to create post for the employees but also in a more strategical way in order to create our own advocates. We also use it to track all the paid advertising interactions with our company, not only for the organic posts, but also for the paid ROI.

Pros

Track interactions in SM
Schedule SM Post
Analytics of every SM
Analytics of every advocate or employee

Cons

The pricing
Sometimes is difficult to use
The integrations with paid platforms

Likelihood to Recommend

I think is a tool more focused in big companies, I don´t Oktopost can be useful in a small company of 100 employees. Also, it is very important to have a dedicated team to have control of all the content that is on the platform. Basically, it is very useful for companies where you can not track the employees 1 by 1.

Verified User

Program Manager in Marketing (501-1000 employees)

Vetted Review

1 year of experience

Spread your company stories across the Social media.

Rating: 8 out of 10

Incentivized

January 21, 2025

Use Cases and Deployment Scope

We use Oktopost to share my company posts on Linkedin. I have access to a board with already prepared posts, and I share them on LinkedIn, choosing a "share now" or a "pick up date and time" or a very nice feature called "automagically share." This is very useful to share my company stories with the audience.

Pros

Quick sharing.
Pick a date when you want the story will be posted.
Very easy to use.

Cons

Tagging limitations.
Missing functionality.
Archive or delete obsolete messages.

Likelihood to Recommend

Oktopost is a good platform that allows users to easily share company stories across the web, particularly on social media sites like Linkedin. Still, some areas could be improved to make it a stronger recommendation, like multi-platform scheduling (I can only share the stories on Linkedin).

Verified User

Consultant in Customer Service (201-500 employees)

Vetted Review

2 years of experience

Very user friendly tool.

Rating: 10 out of 10

Incentivized

February 26, 2022

Use Cases and Deployment Scope

I was trying to find a tool to fully manage and optimize social media to drive my business forward in a scalable and measurable way. The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I could manage all my social media across all channels and I can easily track my pieces of content.

Pros

Support is very efficient.
The tool is user friendly.
The campaign focus is excellent.

Cons

The set of the functionalities is relatively standard.

Likelihood to Recommend

The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Verified User

Manager in Customer Service (51-200 employees)

Vetted Review

1 year of experience

A Simple, Feature-Rich Social Media Posting Tool

Rating: 10 out of 10

Incentivized

August 17, 2018

Use Cases and Deployment Scope

We use Oktopost across all of our media outlets to help schedule and manage different social media campaigns.

It has helped us to keep all of our social media accounts in a single place and allows us to better view and manage different campaigns which allows us to keep better track of how each program is doing and how each outlet is performing overall.

Pros

Oktopost has a great interface for publishing posts, allowing you to select multiple social media profiles and easily schedule a message across all of them.
Oktopost tracks your performance and has an automated tool that will schedule posts for you based on when past posts performed best and it works pretty well.
I like the ability to create multiple campaigns easily and quickly. The whole interface is very simple to use and streamlined.

Cons

I think the interface navigation could use some better explanation of what everything is, but it is still easy to use once you are used to it.
There aren't a ton of issues I've had with Oktopost. It really does what I needed it to do.

Likelihood to Recommend

Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks.

It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc.

I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.

Miles Szkoda

Web Content Specialist in Marketing at VertMarkets, Inc. (51-200 employees)

Vetted Review

4 years of experience

View profile

It's OK to Post with OKTOPOST

Rating: 6 out of 10

Incentivized

September 14, 2017

Use Cases and Deployment Scope

We recently deployed it and rolled it out to a small subset of the company- top influencers. We had another solution previously but wanted a richer gamification experience for the users and also integration to marketo and more thorough analytics.

Pros

Deep analytics to help you know the impact being made in social
Integrations with marketo to know when a social touch converts to a lead
Simple way to communicate social pushes to the employees and partners to help get the word out there.

Cons

Not really an issue with Oktopost, but would be nice if linkedIn opened their API to allow us to measure the impact of linkedIn posts via social.

Likelihood to Recommend

It's hard to say right now, we're a medium sized business and it seems like a great fit for us. Not sure of the scale to a large enterprise.

Wendy Perilli

Vice President, Corporate Marketing in Corporate at Druva (201-500 employees)

Vetted Review

1 year of experience

View profile

Great tool - especially for employee advocacy

Rating: 9 out of 10

Incentivized

February 28, 2017

Use Cases and Deployment Scope

We use Oktopost for content curation. It helps us simplify the posting of valuable content for our clients. We also use the Feedly, Startafire, and HubSpot integration. Another important element for us is the employee advocacy board. Now all of our staff members use it, and that has helped drive engagement.

Pros

Content Curation
Employee advocacy
Social monitoring

Cons

Stay up to date with social channel changes
Integrations

Likelihood to Recommend

I think Oktopost works really well for teams or for companies that want to get their staff evolved in their social promotion in order to drive traffic. It's ideal for B2B companies, and I would say that you can't do most of the things oktopost offers with any other social management tools.

Verified User

Account Manager in Marketing (11-50 employees)

Vetted Review

1 year of experience

save yourself a headache !

Rating: 8 out of 10

Incentivized

August 4, 2016

Use Cases and Deployment Scope

Oktopost was used by the strategic marketing team - mainly about 5 of us on the digital subteam. We were responsible for social media posting across the company - utilizing mainly Twitter and LinkedIn but occasionally on Facebook.

It was used only by our team but we posted on behalf of the company handle, so the use was widespread. It addressed the business problem of low social engagement and disjointed efforts across multiple handles that had been randomly created and rarely used by certain departments.

Pros

An all-in-one platform that organizes all content across multiple accounts.
Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.

Cons

Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.

Likelihood to Recommend

It's well-suited when used by a team who is actively engaged in social media presence and sees the value of an all-in-one, team-accessible solution. It's helpful that it serves as a scheduler but also can provide detailed analytics.

I would avoid the product if it's a Hail Mary to get executive buy-in or engagement on social media - I think it just confused people who weren't already familiar with how social marketing works and they became disengaged and never used it.

Claudia Pitarque

Digital Marketing Manager in Marketing at Hobsons (1001-5000 employees)

Vetted Review

2 years of experience

View profile

If you can afford it, Oktopost is incredible.

Rating: 10 out of 10

Incentivized

May 26, 2016

Use Cases and Deployment Scope

We use Oktopost to schedule, distribute and analyze all of our social media posts. I personally set up the account(s) and our profiles. We also use it for event promotion. The integration with Feedly is perfect for us, because we produce so much original content and I can find it all in one place.

Pros

Ability to organize and post across multiple platforms.
In depth (best) analytics I have ever seen for a social media distribution platform.
Social sharing abilities for other members of our organization. The automatic emails it sends to our employees letting them know there is fresh content for them to distribute is fantastic.
Best customer service I have ever seen.

Cons

It was a bit frustrating connecting with their sales rep who was overseas and had internet problems more than once.
I think the set up for the way you tell Oktopost when to distribute (for the Queue) is clunky.
I am struggling to come up with a third. This company is top notch. I absolutely love their platform. Maybe, I would say it takes some getting used to the platform, but that is going to hold true for nearly any company.

Likelihood to Recommend

We had over 50 social media accounts to set up and had to choose which ones we were going to leave out. If you have as many accounts as we do, it's worth the incredibly high price tag (I just noticed they hiked the prices substantially). If you don't have that many accounts, you need to do the math to see if it makes sense for you. $400/month for the basic service is steep. There are many less expensive platforms available.

Stirling Gardner

Web Content and Social Media Strategist in Marketing at Elements Behavioral Health (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Engaging Socially? The Best Balance Of Capability, Usability and Affordability for Social Engagement Platforms

Rating: 10 out of 10

Incentivized

August 26, 2015

Use Cases and Deployment Scope

Oktopost is a business-centric social engagement platform that provides organizations with the capability to listen, learn, and share on leading social media networks from a single web-based interface delivered securely via a SaaS model.

At ComplexDiscovery I am using Oktopost as the core social engagement platform for both my organization’s social media engagement (Corporate Communications) AND for client social media programs (Agency Model).

Having utilized multiple social media platforms with capabilities ranging from individual B2C support to agency B2B support, I have found Oktopost to have the best balance of functionality and focus.

Key functionality that influenced my decision to select Oktopost includes:

1) Social Network Support: Currently All Four Primary B2B Networks

2) Multiple Account Management (Across Accounts And Networks)

3) Ease Of Access (Intuitive Interface, Ease of Use)

4) Dynamic Scheduling (Manual and Auto Scheduling Capability)

5) Robust Analytics (General and Specific Analytic and ROI Information).

Oktopost effectively addresses my need for:

1) Reach

2) Usability

3) Metrics

4) Affordability

Pros

Autoposting: Allows users to easily schedule messages to multiple networks and social profiles. This was the capability that led me to Oktopost as its ease of use and comprehensive calendar view allowed me to manage complex social media programs in a time efficient manner.
Integration: Allows users to integrate social media efforts with key marketing/CRM platforms to include Act-On, Marketo, Eloqua, and SalesForce. Integration allows users to translate metrics into actionable information for shaping all marketing efforts.
Social Streams: Ability to view and act on all social media networks and individual user profiles allows users to manage all social media activities from within a single web-based browser environment.
Content Curation: Integration with Feedly coupled with strong search capability allows users to discover and curate top trending topics from across the web.
Advocacy Board: Unique capability that expands the use of Oktopost across an enterprise by allowing invited colleagues to share trusted content created and shared within Oktopost.
Advanced Metrics: Detailed metrics provides users the ability to translate activity into understanding. Intuitive reporting function also allows for the creation and sharing of professional reports with clients and users.

Cons

Increased integration with supported social networks and expansion of support beyond current supported networks.
Streamlined authentication / re-authentication process.
Ability to add sequencing parameters to autoposting capability.

Likelihood to Recommend

For systematic management of multiple accounts and individuals across multiple social networks in B2B and B2C environments, it is a preferred social engagement platform. If a user has decided they need a program vs. just a posting capability, they should consider Oktopost.

Rob Robinson

Managing Partner in Marketing at ComplexDiscovery Solutions (1-10 employees)

Vetted Review

1 year of experience

View profile

Excellent social media management system

Rating: 10 out of 10

Incentivized

December 2, 2014

Use Cases and Deployment Scope

We're using Oktopost to manage client's social profiles, to tweet, retweet, share updates on LinkedIn groups and client's personal and company accounts and Facebook. It's used by our social media strategist and account managers.

Pros

Create different campaigns.
Easily schedule across all networks, including LI groups.
Analyze content by campaign/social network/LI groups.
Calendar view by campaign or all, which give us a good view of the work we're doing that month.
"Content" feature helps you find very relevant content and easily share it on any social profile.

Cons

The main campaign overview is downloadable to PDF, but the reports by campaign is only downloadable as an excel file, would love that to change.

Likelihood to Recommend

I believe Oktopost is well suited for an in-house social media manager, as well as for large agencies.

Ikey Greene

Account Executive & Project Manager in Marketing at Key Scouts (1-10 employees)

Vetted Review

1 year of experience

View profile

Loading Reviews List....

Engaging Socially? The Best Balance Of Capability, Usability and Affordability for Social Engagement Platforms

Rating: 10 out of 10

Incentivized

August 26, 2015

Use Cases and Deployment Scope

Having utilized multiple social media platforms with capabilities ranging from individual B2C support to agency B2B support, I have found Oktopost to have the best balance of functionality and focus.

Key functionality that influenced my decision to select Oktopost includes:

1) Social Network Support: Currently All Four Primary B2B Networks

2) Multiple Account Management (Across Accounts And Networks)

3) Ease Of Access (Intuitive Interface, Ease of Use)

4) Dynamic Scheduling (Manual and Auto Scheduling Capability)

5) Robust Analytics (General and Specific Analytic and ROI Information).

Oktopost effectively addresses my need for:

1) Reach

2) Usability

3) Metrics

4) Affordability

Pros

Autoposting: Allows users to easily schedule messages to multiple networks and social profiles. This was the capability that led me to Oktopost as its ease of use and comprehensive calendar view allowed me to manage complex social media programs in a time efficient manner.
Integration: Allows users to integrate social media efforts with key marketing/CRM platforms to include Act-On, Marketo, Eloqua, and SalesForce. Integration allows users to translate metrics into actionable information for shaping all marketing efforts.
Social Streams: Ability to view and act on all social media networks and individual user profiles allows users to manage all social media activities from within a single web-based browser environment.
Content Curation: Integration with Feedly coupled with strong search capability allows users to discover and curate top trending topics from across the web.
Advocacy Board: Unique capability that expands the use of Oktopost across an enterprise by allowing invited colleagues to share trusted content created and shared within Oktopost.
Advanced Metrics: Detailed metrics provides users the ability to translate activity into understanding. Intuitive reporting function also allows for the creation and sharing of professional reports with clients and users.

Cons

Increased integration with supported social networks and expansion of support beyond current supported networks.
Streamlined authentication / re-authentication process.
Ability to add sequencing parameters to autoposting capability.

Likelihood to Recommend

Rob Robinson

Managing Partner in Marketing at ComplexDiscovery Solutions (1-10 employees)

Vetted Review

1 year of experience

View profile