save yourself a headache !
August 04, 2016

save yourself a headache !

Claudia Pitarque | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oktopost

Oktopost was used by the strategic marketing team - mainly about 5 of us on the digital subteam. We were responsible for social media posting across the company - utilizing mainly Twitter and LinkedIn but occasionally on Facebook.

It was used only by our team but we posted on behalf of the company handle, so the use was widespread. It addressed the business problem of low social engagement and disjointed efforts across multiple handles that had been randomly created and rarely used by certain departments.
  • An all-in-one platform that organizes all content across multiple accounts.
  • Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
  • Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.
  • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
  • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
I would say about 5-10, all in the digital marketing subteam of strategic marketing department.
  • Positive - higher brand awareness, social following, and form submits
oktopost offered higher functionality and analytics capabilities, and eloqua integration, which was rare.
It's well-suited when used by a team who is actively engaged in social media presence and sees the value of an all-in-one, team-accessible solution. It's helpful that it serves as a scheduler but also can provide detailed analytics.

I would avoid the product if it's a Hail Mary to get executive buy-in or engagement on social media - I think it just confused people who weren't already familiar with how social marketing works and they became disengaged and never used it.