Omnisend Reviews and Ratings

Use Cases and Deployment Scope

We use Omnisend mainly for our newsletter campaigns, and it plays a key role in how we communicate with our clients. It helps us reach them quickly and easily — whether we’re sharing special offers, product news, or updates from our team.

One of the biggest advantages is automation. Our abandoned cart flow is working really well and helps us recover potential sales without any extra effort from our side. It saves time, increases conversions, and gives our customers a smoother experience.

Overall, Omnisend helps us solve the challenge of staying connected with our audience in a structured and effective way. The platform is used by our marketing team on a weekly basis, and we’re constantly testing and improving our communication with tools like segmentation, A/B testing, and performance tracking.

Likelihood to Recommend

So, when everything goes smoothly, all companies seem great. But the real test comes when things go wrong — that’s when you see a company’s true face and values.

Not so long ago, we, as a company, ran into some serious issues: domain reputation problems, bugs in our email programs, and more. And of course, all of this happened right in the middle of a newsletter campaign — perfect timing, right?

But here’s the thing: the Omnisend team and their local partners are absolute professionals. I’m not super technical, and a lot of the behind-the-scenes stuff is beyond me, but the support team guided me step by step with patience, clarity, and real-life examples throughout the whole investigation process.

I’m genuinely happy I chose this platform. No matter what the issue was or what caused it, they treated it like their own and committed to helping me solve it.

Polite. Fast. Warm. Professional.

That’s the standard Omnisend sets — and it's a tough one for competitors to match.

I also want to give a personal thank you to Baarath — we exchanged quite a few emails, and he really stood out. While support shifts change, he became my support superhero.

All the best to the Omnisend team — keep doing what you do!

Use Cases and Deployment Scope

I work as a freelance email marketing partner and have moved my clients from Klaviyo to Omnisend. The team is INCREDIBLY helpful, supportive, active and technically up to date. I've never experienced customer service as responsive as Omnisend's. Plus lots of content and webinars to improve your skills and become a better marketer. I highly recommend!

Likelihood to Recommend

All things e-commerce (email marketing and sms)

Use Cases and Deployment Scope

Omnisend welcomed [...] with open arms. They have been so helpful, in particular [...] who responded so promptly with clear information to resolve some questions. Also, [...], one of their recommended experts has been superb. The email structure and editing is so much easier than other competitors we have tried. Overall, we are delighted with the progress we have made working with Omnisend.

Likelihood to Recommend

Use Cases and Deployment Scope

Omnisend helps us do our Bulk emailing campaigns with ease. No delivery issues, no lag or any other technical problems. It is a powerful tool to grow our business. We also collect and publish product reviews using their app. Overall 100% recommended app! Thank you Omnisend team, you are a long-term business partner for Lucasgift!

Likelihood to Recommend

I would definitely recommend using it.

Use Cases and Deployment Scope

Love the support service I get when I need it. Quick and relevant. Always kind and supportive. Also appreciate the reminders when I had to move forward on anothe task and was interrupted. Thank you Maria. You made my day ;)

Likelihood to Recommend

As it is very flexible, I would say that we can use it in many contexts.

Even if it is much oriented towards online retail/ digital commerce experience I can totally use it for NGO for example.

Use Cases and Deployment Scope

Im small business and my web developer installed me Omnisend bcs she told me this is the best free version from the start. Later I needed to start to do some things by myself and I was so impressed! Omnisend is not in my native language so I was little bit afraid to learn something I dont know (email marketing) in app in English but everything goes so smooth. I was fighting in Wix with the pop up for weeks! In Omnisend it was only in about 10 minutes.

Their customer care is so quick like really 24/7. Also they are always very proactive to help me and im still on the free version only. Also they are really going for solution and acting immediately, not something like "thank you, we will send it to our technicians and let you know in 24-48 hours." Thank you and im not going anywhere im stick with u Omnisend! <3

Likelihood to Recommend

I think its very very good for begginers with small business. I think maybe it wont be so good for very big companies? I really dont know. I saw so many tiktok videos with recommendations of this app for small businesses bcs its very intuitive and practical with the customer care 24/ and free version with everything u really need for the start.

Use Cases and Deployment Scope

Omnisend is a great service for my business. I use them to make the life of a business owner better. Forms are great for popups to gather emails to potential buyers. Automations is a game changer. I use them for welcome, abandon cart, browse abandonment, product reviews and Abandoned Checkout. Omnisend made it to easy with reporting to give me feedback on my growth.

Likelihood to Recommend

If you have a website, you need Omnisend. The features they offer is needed for any website and to keep visitors engaged. It doesn't matter if you are a small 1 person show or a billion dollar company. If you're not engaging with your customers, you're loosing them. You can't run a business without the automations and campaigns.

Use Cases and Deployment Scope

I use Omnisend to send marketing and advertising emails. I am also able to use it as a plug in on my website in order to get more emails and grow my list. It allows me to create automation for various aspects of my website. I’m able to see the open rates and click rates and allows me to see what emails worked and what didn’t. I can also keep track of my email list and get rid of bad or spam emails.

Likelihood to Recommend

It is well suited for small to medium sized businesses. It is great for startups and for people just starting to create and grow their email list. It allows for some growth before charging for sending emails. It’s easy to make mistakes when starting out but also easy to fix them as customer service was very helpful in troubleshooting what seemed like issues. I’m not sure how well it would work for large corporations.

Use Cases and Deployment Scope

Email marketing for eCommerce

Likelihood to Recommend

Omnisend has everything you think it needs for an ecommerce platform with WooCommerce. Unfortunately, their plugin cannot be copied to staging sites properly, you must deactivate it, delete it, reactivate it, and connect it to a free account to ensure that your URL won't get overwritten with a staging URL.

They think this is normal and have no need to fix it. This is a dealbreaker for us.

Their basic support is fine, but the technical support that takes 24-48 hours to reply to, can't help you with much. You can't even VIEW the emails that were sent to clients.

Bugs abound, like emails sending totals out that are actually subtotals.

Use Cases and Deployment Scope

Omnisend enables us to send promotional email campaigns to our customers or to specific segments. Omnisend provides us an omnichannel marketing strategy by combining emails, social media, SMS and other channels into a single platform. No matter what channel we use, we are able to streamline and optimize our marketing efforts so that we can reach more customers and boost revenue.

Likelihood to Recommend

Omnisend is best suited for email marketing, SMS marketing and workflow automation. It helps the marketing team expand their reach and send promotional email campaigns to customers giving insights on what products customers are viewing.