TrustRadius Insights
Users have been able to optimize their project management process with the help of this software. They have found it valuable for …
Overview
What is OnAudience?
The OnAudience Data Management Platform (DMP) aims to help companies collect, manage and share user data. The technology is used mostly by marketers to improve their online advertising efforts. The technology is offered in SaaS model, uses Big Data and…
Recent Reviews
Leaving a review helps other professionals like you evaluate Data Management Platforms (DMP)
Be the first one in your network to review OnAudience, and make your voice heard!
Get StartedPricing
N/A
Unavailable
What is OnAudience?
The OnAudience Data Management Platform (DMP) aims to help companies collect, manage and share user data. The technology is used mostly by marketers to improve their online advertising efforts. The technology is offered in SaaS model, uses Big Data and AI algorithms, and allows users to…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
3 people also want pricing
Alternatives Pricing
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
What is Clear Analytics?
Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.
Product Details
- About
- Competitors
- Tech Details
What is OnAudience?
The OnAudience Data Management Platform (DMP) aims to help companies collect, manage and share user data. The technology is used mostly by marketers to improve their online advertising efforts.
The technology is offered in SaaS model, uses Big Data and AI algorithms, and allows users to generate segments and target them in programmatic campaigns. The platform is connected to one of the world's largest audience data sets owned by OnAudience.com which contains over 27 B user profiles from 200 markets.
OnAudience states that their DMP makes it easy to analyze audiences. Marketers have access to Audience Reports, which contain detailed information about behavior, demography, and the interests of users who visit a company's website.
OnAudience DMP automatically anonymizes all collected data, making it GDPR-safe technology.
OnAudience Features
Data Collection Features
- Supported: Collection of first-party data
- Supported: Collection of third-party data
- Supported: Access to Third-party Data Providers
Data Classification Features
- Supported: Audience taxonomy
- Supported: Data Analysis Dashboard
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
DMP Analytics Features
- Supported: Audience Analytics
OnAudience Screenshots
OnAudience Competitors
OnAudience Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
Compare with
Reviews
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have been able to optimize their project management process with the help of this software. They have found it valuable for efficiently tracking and managing tasks. The software's user-friendly interface and intuitive navigation have earned praise from reviewers. Improved collaboration among team members has been reported by many users. Customers appreciate the robust reporting capabilities, which provide valuable insights into project progress. The software's flexibility in adapting to various project management methodologies has also been highlighted. Seamless integration with other tools allows for centralization of project-related information in one place. Users have expressed satisfaction with how the software helps them stay organized and meet project deadlines effectively. Overall, the product has contributed to increased productivity and efficiency in project workflows.
Well-designed User Interface: Many users have found the product's user interface to be well-designed and intuitive. They appreciate how easy it is to navigate and perform tasks, suggesting that the interface is user-friendly and visually appealing.
Helpful Customer Support: Several reviewers have praised the company's customer support for being helpful. This indicates that users had a positive experience when seeking assistance or resolving any issues they encountered. Good customer support can enhance the overall user experience and contribute to customer satisfaction.
User-Friendly Navigation: A number of customers have mentioned that they find the navigation within the product to be user-friendly. They are able to easily find what they need and move around different sections without confusion. The intuitive navigation contributes positively to their overall experience with the product.
Confusing and unintuitive user interface: Several users have found the user interface to be confusing and unintuitive, making it difficult for them to perform tasks efficiently. They expressed frustration with the lack of intuitiveness in navigating through the software, which has hindered their productivity.
Unhelpful customer support: Users have mentioned that the customer support provided by the company was unhelpful and did not adequately address their concerns. They felt that their issues were not resolved satisfactorily, leading to dissatisfaction with the level of support provided.
Lack of user-friendly features and functionality: Many users have expressed frustration with the software's lack of user-friendly features and functionality. They highlighted that this limitation has impacted their productivity negatively, as they struggle to find essential tools or perform specific actions easily.
Users commonly recommend OnAudience DMP for the following reasons:
-
Users find that OnAudience DMP is useful in staying up-to-date with campaign results and generating online reports. It allows them to monitor and analyze their campaign's progress effectively.
-
Reviewers recommend OnAudience DMP for its capability to target specific audiences and analyze current audience data. They appreciate the ability to make data-driven decisions and optimize their marketing strategies accordingly.
-
Users appreciate the accessibility of OnAudience DMP to large external data sets. This feature proves beneficial for companies working with Big Data, as it allows them to leverage extensive information for various purposes such as building AI solutions and gaining deeper insights into their target audiences.
Additionally, users recommend using OnAudience DMP as a replacement for multiple analytical and data collection tools. It saves time and simplifies processes by consolidating various functionalities into a single platform. OnAudience DMP also facilitates the creation of user segments and provides a better understanding of user characteristics, aiding businesses in refining their targeting strategies more effectively.