Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
All around programmatic player
Omnichannel exchange
Vast network of inventory!
Great Reporting Software
OpenX and Me!
OpenX for SMB use
Decent but did not exceed expectations
M Review
OpenX Revolutionized Local Newspaper Website
Open X for easier channel management and better ROI
OpenX Enterprise has excellent product support!
Open X, Not an Open Book.
Efficiency, ROI, and speed
OpenX Ad Serving Platform at Mail.com
Creative Use of Ad Serving in Video Games
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
Pricing
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
15 people also want pricing
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Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 6.5Data Transfer(3) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 6.8DSP integration(3) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 6.8Ad campaign creation(5) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 6.6Ad deployment(5) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 7.3Display advertising(5) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 6.5Ad display and retargeting segmentation(5) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 7.5Sequence targeting(4) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 5.9Ad dashboards(5) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 6Ad performance reports(5) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 6.1Ad conversion tracking(5) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 7Ad attribution reporting(4) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 7.2Cross-channel ad management(5) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 7.6Ad forecasting and optimization(4) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is OpenX?
OpenX Competitors
OpenX Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(30)Community Insights
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-1 of 1)Open X for easier channel management and better ROI
- Ease of use
- Flexibility
- Good interface
- Good customer service
- User manual
- A quick get start manual online would help
What are the best ways to target our users with this tool?
To segment the users?
How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
- Faster lead conversion
- A more robust website
- More product purchases through contextualized ads
- Better click through on ads because they were contextualized
I explained my desperate situation to OpenX and they were on it like a shot. They were a lifesaver. We never could have launched and made money without their help.
- Creating ads
- assigning ads to pages
- assigning ads to ad blocks on my pages
- creating the ad blocks was sometimes buggy but that might have been odd integration at the site, which was run on Wordpress and which I did not do