OpenX Reviews and Ratings

Rating: 1 out of 10

Score

1 out of 10

Community insights

TrustRadius Insights for OpenX are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.

One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.

Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.

However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.

Reviews

15 Reviews

All around programmatic player

Rating: 8 out of 10

Incentivized

November 12, 2019

Use Cases and Deployment Scope

OpenX is used by the Campaign Management team on many of our branding campaigns. We work with them programmatically via an OpenRtb integration in order to get to more users in the US. We have seen CPMs on the exchange a bit high, but the quality and performance we got from the users make it worthwhile.

Pros

A lot of data points to optimize sent on the bid request.
Good coverage on desktop and mobile app.
Very good reporting filters on the platform.

Cons

The Support team is a bit slow to respond.
The platform is not very reliable.
Prices on the exchange are a bit high compared to the competition.

Likelihood to Recommend

OpenX works well for campaigns where you want to impact the same user on the desktop, mobile web, and app as they have inventory from each platform. They are big in the US but they lack inventory in APAC and other big geos. I would focus on branding when running campaigns on OpenX and d use other exchanges for performance marketing.

Gabriela Band

Sales Specialist in Sales at Ogilvy (10,001+ employees)

Vetted Review

2 years of experience

View profile

Omnichannel exchange

Rating: 7 out of 10

Incentivized

October 4, 2019

Use Cases and Deployment Scope

OpenX is being used by the supply team in our organization. We are connected to them via OpenRTB and use them among many other exchanges to increase our reach and inventory on app campaigns. We use them for worldwide campaigns although their main focus is on the US and Canada and we have not found good results in any other geos.

Pros

Their reporting API is very complete
A lot of video inventory
Good customer service

Cons

Not a lot of inventory outside North America.
Prices are a bit high across the platform.
We have found discrepancies on how impressions are counted on their platfrom and our systems.

Likelihood to Recommend

OpenX is a good partner, specifically for omnichannel branding campaigns as they have a big chunk of legacy desktop inventory and they have been on boarding mobile supply on the last few quarters. For performance campaigns, as their CPM prices are a bit high, sometimes it is hard to reach the desired CPAs because the competition between the DSPs is very fierce.

Verified User

Manager in Sales (51-200 employees)

Vetted Review

1 year of experience

Vast network of inventory!

Rating: 6 out of 10

Incentivized

August 29, 2019

Use Cases and Deployment Scope

We are using OpenX as an exchange that is connected to our DSP of choice. What we are seeing is that they are good in terms of volume, but not very good technically with product questions or in customer support (long response times, generally understaffed on their end). It is used by the programmatic arm of our organization and they generally complain about the fraud that is going on in the exchange.

Pros

Lots of volume and cheap.
Strong in geos that are hard to reach, specifically APAC.
Some premium publishers that are only on their exchange.

Cons

Bad customer support. Account managers change every 3-4 months.
A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
Some technical issues with clearing impressions have happened with them.

Likelihood to Recommend

OpenX is like a supermarket for digital inventory. You have A LOT of options, but the quality is uneven. You may get a bargain and get a good publisher for cheap, but you may also end up overpaying for some inventory that is not worth it. Their quality assurance team is not doing their job and thus it is a risk to buy inventory there.

Verified User

Director in Sales (201-500 employees)

Vetted Review

2 years of experience

Great Reporting Software

Rating: 9 out of 10

Incentivized

September 27, 2018

Use Cases and Deployment Scope

My department uses OpenX to generate reports for clients. These reports essentially detail how their advertisements performed for our eNewsletter deployments. We report on the sent, opens, clicks, CTR, open rates, etc., and OpenX is great for customizing these reports for the specific client.

Pros

Customizes reports
Gives detailed and accurate information
Is simple to use

Cons

Could provide full reporting information

Likelihood to Recommend

OpenX is great for companies who do reporting for their clients and businesses. It is easy to generate reports and make them specific to the client and the statistics that the client wants to know.

Cassidy Ebert

Client Services Manager in Sales at SourceMedia (501-1000 employees)

Vetted Review

1 year of experience

View profile

OpenX and Me!

Rating: 8 out of 10

Incentivized

November 6, 2015

Use Cases and Deployment Scope

We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.

Pros

A/B testing was particularly good, having the ability to configure probabilities and other settings.
Analytics was well detailed.
Integration and implementation were simple and easy to customize.

Cons

User interface is not so straightforward.
Documentation was not as complete as it could be.

Likelihood to Recommend

If the company has a developer team that can take time to adapt the tool to the customer needs it's definitely the way to go, otherwise I would recommend another solution.

Verified User

Engineer in Information Technology (11-50 employees)

Vetted Review

3 years of experience

OpenX for SMB use

Rating: 8 out of 10

Incentivized

May 9, 2014

Use Cases and Deployment Scope

It is a viable ad serving solution for our internal membership based properties. Allows for customized targeting and on the fly changes with ease.

Pros

Micro targeting
Ease of trafficking ads
Ease of trafficking placements

Cons

More robust reporting features
Creation of users with specific permissions
Delay in reporting

Likelihood to Recommend

Very good free ad server solution which is very user friendly and easy to train employees on.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

2 years of experience

Decent but did not exceed expectations

Rating: 7 out of 10

Incentivized

March 7, 2014

Use Cases and Deployment Scope

We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform. We were able to get a significant discount by utilizing OpenX. We used it across my department in order to run ad campaigns.

Pros

Good customer service
Good tech support
Thorough

Cons

Integration process was long & arduous
Had attribution issues initially
Could not properly integrate piggyback pixels

Likelihood to Recommend

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

1 year of experience

M Review

Rating: 4 out of 10

Incentivized

March 3, 2014

Use Cases and Deployment Scope

Used by certain departments for trafficking or reporting purposes and addresses the needs especially for smaller businesses.

Pros

Tool quickly identifies how to link zones
Able to create placements quickly
Easy to use the UI

Cons

UI makes sense but needs a revamp
Have to drill down into placements, creatives, etc

Likelihood to Recommend

Feel that this is best suited for smaller businesses or for specific types of media as there are other ad servers out there which are more robust at this time.

Verified User

Manager (11-50 employees)

Vetted Review

2 years of experience

OpenX Revolutionized Local Newspaper Website

Rating: 9 out of 10

Incentivized

February 28, 2014

Use Cases and Deployment Scope

Used OpenX to manage all online advertising for a local newspaper. This was being used to manage 100% of the online advertising for the organization.

Pros

Managing ads through ad networks like Google was very easy. It was very easy to manage the ad network ads alongside of our own ads.

Cons

No answer

Likelihood to Recommend

For large scale sites with several ad spots this is a great tool. It's especially helpful for managing impression or length of campaigns. The platform is not recommended for small sites with limited advertising.

Torin Gilkey

Web Developer in Information Technology at Lehigh Valley Health Network (1001-5000 employees)

Vetted Review

4 years of experience

Open X for easier channel management and better ROI

Rating: 9 out of 10

Incentivized

February 22, 2014

Use Cases and Deployment Scope

I was building a website from scratch for a very large medical content company that wanted to rotate a range of ads in a range of areas on the site for the wide number of products that they were selling. The Open X Ad Server worked like a dream. I was able to keep track of all of the inventory, serve it up on the correct pages, and repurpose the ads. I was also able to track which were working best and show them more often, and pull the ads that were unperforming, tweak them, and get them back up. There was a bit of a learning curve involved when I first started, but no more so than other products I have used, and I found the customer service was very supportive if I did have specific issues.

Pros

Ease of use
Flexibility
Good interface
Good customer service

Cons

User manual
A quick get start manual online would help

Likelihood to Recommend

What are the best ways to integrate it with salesforce.com?

What are the best ways to target our users with this tool?

To segment the users?

How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.

J C Mullally

Associate Content Producer in Professional Services at WebMD (1001-5000 employees)

Vetted Review

1 year of experience

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