OpenX Reviews and Ratings

Use Cases and Deployment Scope

OpenX is used by the Campaign Management team on many of our branding campaigns. We work with them programmatically via an OpenRtb integration in order to get to more users in the US. We have seen CPMs on the exchange a bit high, but the quality and performance we got from the users make it worthwhile.

Likelihood to Recommend

OpenX works well for campaigns where you want to impact the same user on the desktop, mobile web, and app as they have inventory from each platform. They are big in the US but they lack inventory in APAC and other big geos. I would focus on branding when running campaigns on OpenX and d use other exchanges for performance marketing.

Use Cases and Deployment Scope

OpenX is being used by the supply team in our organization. We are connected to them via OpenRTB and use them among many other exchanges to increase our reach and inventory on app campaigns. We use them for worldwide campaigns although their main focus is on the US and Canada and we have not found good results in any other geos.

Likelihood to Recommend

OpenX is a good partner, specifically for omnichannel branding campaigns as they have a big chunk of legacy desktop inventory and they have been on boarding mobile supply on the last few quarters. For performance campaigns, as their CPM prices are a bit high, sometimes it is hard to reach the desired CPAs because the competition between the DSPs is very fierce.

Use Cases and Deployment Scope

We are using OpenX as an exchange that is connected to our DSP of choice. What we are seeing is that they are good in terms of volume, but not very good technically with product questions or in customer support (long response times, generally understaffed on their end). It is used by the programmatic arm of our organization and they generally complain about the fraud that is going on in the exchange.

Likelihood to Recommend

OpenX is like a supermarket for digital inventory. You have A LOT of options, but the quality is uneven. You may get a bargain and get a good publisher for cheap, but you may also end up overpaying for some inventory that is not worth it. Their quality assurance team is not doing their job and thus it is a risk to buy inventory there.

Use Cases and Deployment Scope

My department uses OpenX to generate reports for clients. These reports essentially detail how their advertisements performed for our eNewsletter deployments. We report on the sent, opens, clicks, CTR, open rates, etc., and OpenX is great for customizing these reports for the specific client.

Likelihood to Recommend

OpenX is great for companies who do reporting for their clients and businesses. It is easy to generate reports and make them specific to the client and the statistics that the client wants to know.

Use Cases and Deployment Scope

We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.

Likelihood to Recommend

If the company has a developer team that can take time to adapt the tool to the customer needs it's definitely the way to go, otherwise I would recommend another solution.

Use Cases and Deployment Scope

It is a viable ad serving solution for our internal membership based properties. Allows for customized targeting and on the fly changes with ease.

Likelihood to Recommend

Very good free ad server solution which is very user friendly and easy to train employees on.

Use Cases and Deployment Scope

We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform. We were able to get a significant discount by utilizing OpenX. We used it across my department in order to run ad campaigns.

Likelihood to Recommend

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training

Use Cases and Deployment Scope

Used by certain departments for trafficking or reporting purposes and addresses the needs especially for smaller businesses.

Likelihood to Recommend

Feel that this is best suited for smaller businesses or for specific types of media as there are other ad servers out there which are more robust at this time.

Use Cases and Deployment Scope

Used OpenX to manage all online advertising for a local newspaper. This was being used to manage 100% of the online advertising for the organization.

Likelihood to Recommend

For large scale sites with several ad spots this is a great tool. It's especially helpful for managing impression or length of campaigns. The platform is not recommended for small sites with limited advertising.

Use Cases and Deployment Scope

I was building a website from scratch for a very large medical content company that wanted to rotate a range of ads in a range of areas on the site for the wide number of products that they were selling. The Open X Ad Server worked like a dream. I was able to keep track of all of the inventory, serve it up on the correct pages, and repurpose the ads. I was also able to track which were working best and show them more often, and pull the ads that were unperforming, tweak them, and get them back up. There was a bit of a learning curve involved when I first started, but no more so than other products I have used, and I found the customer service was very supportive if I did have specific issues.

Likelihood to Recommend

What are the best ways to integrate it with salesforce.com?

What are the best ways to target our users with this tool?

To segment the users?

How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.