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Publitrac has proven to be a valuable tool for businesses, offering innovative marketing strategies for acquiring and retaining clients. …
Starting at $500 per month
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What is Publitrac?
Publitrac is a local marketing software designed to assist multi-location businesses in maximizing their marketing effectiveness. According to the vendor, this solution is specifically tailored for industries such as food services, retail, financial services, real estate, and healthcare. Publitrac's...
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Basic
$500
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Publitrac?
Publitrac is a local marketing software designed to assist multi-location businesses in maximizing their marketing effectiveness. According to the vendor, this solution is specifically tailored for industries such as food services, retail, financial services, real estate, and healthcare. Publitrac's features are designed to meet the specific needs of these industries, making it a potential choice for businesses looking to optimize their local marketing strategies. Whether it involves managing local listings, utilizing store locators, monitoring reputation, or analyzing data, Publitrac claims to provide the tools needed to enhance marketing efforts and drive business growth.
Key Features
Local Listings Management: According to the vendor, Publitrac's local listings management feature aims to ensure accurate and consistent information across online directories for multi-location businesses. It offers centralized management of location data, real-time updates, and API access for synchronization with a company's website.
Store Locator: Publitrac's store locator feature enables businesses to provide location-specific information on their website. The vendor claims that it allows for live changes, optimized content, and brand consistency. The customizable store locator pages are said to be mobile-friendly for a seamless user experience.
Reputation Management: According to the vendor, Publitrac's reputation management feature helps businesses monitor and respond to customer reviews across various directories. It integrates reviews into a centralized dashboard, provides real-time notifications, and offers response management with customizable templates and automated tag sorting.
Analytics & Reporting: Publitrac's analytics and reporting feature aims to provide actionable insights for data-driven decision-making. The vendor claims that it offers performance tools to optimize strategic decisions, including conversion statistics filtering and analysis, review analytics, local ranking monitoring, and keyword tracking.
Multi-Location Business Support: Publitrac is designed specifically for multi-location businesses, providing a centralized tool for managing local marketing efforts across multiple locations.
Accurate and Consistent Information: According to the vendor, Publitrac aims to ensure accurate and consistent information across online directories, helping businesses maintain a strong local presence.
Customizable Branding: Publitrac's store locator pages are customizable to match the brand's look and feel, enhancing brand consistency and recognition.
Real-Time Updates: Publitrac allows for real-time updates of location data, ensuring that customers always have access to the most accurate information, as claimed by the vendor.
Centralized Review Monitoring: According to the vendor, Publitrac integrates customer reviews into a centralized dashboard, making it easy for businesses to monitor overall sentiment and track customer feedback.
Data-Driven Decision Making: Publitrac's analytics and reporting feature, according to the vendor, provides businesses with actionable insights and data to make informed decisions and optimize their local marketing strategies.
Publitrac Features
- Supported: Dynamic Content
- Supported: Landing Pages/Web Forms
- Supported: Sales Analytics
- Supported: Segmentation
- Supported: Website Visitor Tracking
- Supported: Lead Management
- Supported: Multi-Channel Marketing
- Supported: Campaign Management
- Supported: Interaction Tracking
- Supported: Lead Segmentation
Publitrac Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Publitrac has proven to be a valuable tool for businesses, offering innovative marketing strategies for acquiring and retaining clients. Users have praised the software's fully automated system and synchronization with other platforms, making it a complete solution for managing customer relationships and staying updated on their activities. The ease of use and user-friendly interface have allowed users to navigate the software effortlessly and utilize its various tools for measuring and managing their company's market positioning. Personalized reports and easy-to-use monitoring features have also been commended for their effectiveness in understanding and managing market movements.
Furthermore, Publitrac's templates and modifiable formats have helped businesses discover customer opinions and generate engaging content to retain and attract customers. The integration of forms and automated systems has made it excessively easy to create and edit content, campaigns, and implement new marketing strategies. Customers have found the software instrumental in detecting visitor and customer opinions, criticisms, and details, enabling them to develop effective strategies and campaigns. Additionally, Publitrac's affordability and accessibility, particularly for small businesses, have made it a good value for money when used in combination with other CRM systems like sugarCRM. The pre-built campaign templates and user-friendly interface have been particularly helpful for small and medium-sized businesses looking for expert-level functionality at an affordable price. Overall, Publitrac has garnered positive reviews from users who appreciate its innovative features, user-friendly interface, and excellent customer service provided by the dedicated team.
Easy to Use: Many users have found Publitrac to be very user-friendly, with a pleasant and intuitive interface. They appreciate the software's simplicity and how easy it is to navigate through its features and functions.
Comprehensive Marketing Strategies: Users have praised Publitrac for offering unique and advanced marketing strategies. With its comprehensive system for reaching customers and potential customers, the software helps businesses establish a strong brand presence in the market.
Effective Communication: Reviewers have highlighted Publitrac's excellence in effective communication with clients. They value how the software enables them to maintain online connections, manage clients, and monitor activities efficiently. This feature is particularly useful for sellers and entrepreneurs in the marketing industry who need to develop new strategies and retain existing clients effectively.
Limited and Non-modifiable Templates: Some users have expressed dissatisfaction with the limited number of configurable templates in Publitrac, as well as their inability to easily modify them to align with their individual preferences.
Unpleasant Autoresponder Emails and Capture Pages: According to reviewers, the autoresponder emails and capture pages provided by Publitrac are perceived as unpleasant or unappealing. This could potentially affect the overall user experience and engagement with customers.
Simplistic Email and Landing Page Editors: Several customers have mentioned that the email editor and landing page editor in Publitrac lack advanced features, making it difficult for them to create more complex designs or incorporate specific functionalities.
Users commonly recommend Publitrac for its ease of use, versatile marketing features, and ability to generate sales. According to users, the software's user interface is easy to navigate and provides a friendly experience. Users also appreciate Publitrac's marketing capabilities, which allow them to target customers effectively and gather valuable market feedback. Furthermore, users highlight that Publitrac is a powerful tool for generating sales and attracting new customers. Additionally, users recommend Publitrac for its ability to extract details from social networks, enhancing their marketing strategies. Overall, users frequently recommend Publitrac to colleagues and friends due to its usefulness and completeness in achieving excellent marketing results.