Salesforce Marketing Cloud Reviews and Ratings

Use Cases and Deployment Scope

Salesforce Marketing Cloud is solving our problem of managing campaigns separately in spreadsheets and enabling us to reduce complexity in our social media marketing campaign management. It reduces our overall effort in checking analytics separately, but posts can be tracked and compared simultaneously.

Likelihood to Recommend

It seamlessly integrates with other solutions, such as Salesforce CRM.

Use Cases and Deployment Scope

We use Marketing Cloud for our own customers, where we run campaigns through it. SFMC is our tool of choice for managing pharma campaigns for our licensed customers. We work with around 20 top pharma companies where we run the product — we own the Salesforce licenses, operate the product, and manage the platform ourselves.

Likelihood to Recommend

I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

Use Cases and Deployment Scope

Any email outreach that we have to do to the customers, that is through Marketing Cloud. So let's say if a customer is making a purchase of the tire, so we are S and let's say if they're making an appointment to make a tire consultation or the stores and taking a tire, right? So appointment confirmations, appointment reminders, finals, and then any reach to the outreach to the customers. In terms of the marketing emails or all those, everything is being directed to Marketing Cloud.

Likelihood to Recommend

Well suited is all email interaction, email outreach that we are doing to the customers so it's best product. So far we have been using.

Use Cases and Deployment Scope

Lead qualification

lead nurturing

lead scoring

lead generation

lead capture

data management

Likelihood to Recommend

Well suited for customers that would like to track engagement activities across their website, email sends, and 3rd party marketing automation

ideal for those that would like to sync leads into Salesforce to work

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used primarily for outbound communication. It helps with large volumes of messages to be sent to consumers.

Likelihood to Recommend

Sending large volumes of messages

Use Cases and Deployment Scope

For campaigns, Leads, GTM, and ofcourse for the end to end sales a service user journey as well. Lot of data insights on customer context etc.

Likelihood to Recommend

Best suited where there are flexible campaigns

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used within my global organisation by some teams. The product addresses a number of business problems particularly around email marketing, customer journey management, segmenting of audiences, etc. It allows us to build automated campaigns to our contacts within salesforce which is good as it is connected then to wider CRM reporting and sales data.

Likelihood to Recommend

Salesforce Marketing Cloud is particularly not suited for when you want to make really rapid changes and personalisation to things, but it is well suited to tying your email marketing efforts specifically connecting them to salesforce sales cloud crm. It has some limitations with other integrations but is overall good for building automated campaigns if you put the time in to learn

Use Cases and Deployment Scope

At Builder.ai, we provision a platform where customers come in and design an app on their own using our AI bot Natasha or by customising a set of features available throughout the platform. Salesforce Marketing Cloud is helpful in visualisation of customer journey across the platform. If they do not purchase, midway. We can track the data they provide and then contact them via email, calls. Provisioning of some offers through emails is also done through Salesforce Marketing Cloud

Likelihood to Recommend

Well suited- mid and large size organisations where data flows in bulk. Well suited for areas where data visualisation, customer experience is a top priority. Overall sales is improved using this platform

Not well suited- small scale organisations, startups.

Use Cases and Deployment Scope

This helps eliminate the guessing game and can convert leads into new business . You can send emails directly to them as well as mass emails.

If you need help with bringing in new business this is what you should use.

Likelihood to Recommend

Well suited to keep track of leads and convert and or remove leads that are not suitable for your business. We were able to track leads and avoid cold calling.

Use Cases and Deployment Scope

We use Salesforce Marketing Cloud as the main solution for all our communications in B2C and B2B channels to our clients and customers. We have a strong Salesforce deployment with SF Sales, SF Services, SF commerce cloud and Salesforce Marketing Cloud. Furthermore, we use it for e-mail communication, SMS communication and push notifications through all of our digital channels. It is used by all of our subsidiaries around the world and is managed centrally by headquarters.

Likelihood to Recommend

Well suited: Big companies that need an all-in-one solution and are open to hire specific teams (functional and technical) to manage the solution. Companies that have a clear vision on their digital communications and clear targets.

Less appropriate: Small or medium companies that want to start with digital communications or have low budgets on solution and HR levels.