Gets the job done with some room for improvement.
Use Cases and Deployment Scope
Utilize Salesloft as a tool to reach out to and track communications with sales prospects. We create cadences for different persona types and outreach scenarios and enroll prospects in them. Salesloft progresses prospects through cadence and tracks clicks and opens. It solves for the business problem of organizing your outreach and understanding clear impact across those touchpoints.
Pros
- Tracking clicks and opens
- Progressing prospects through cadences
- Providing metrics on how well cadences are performing
Cons
- Difficult to make bulk changes on prospects in different cadences.
- Sometimes there are email formatting issues.
- Sometimes it does not remove prospects from cadences when they should be.
Likelihood to Recommend
Salesloft is a good sales engagement platform. Well suited for small and medium sized businesses with simple use cases. Get's the job done but could use improvements in user experience and customizations for more nuanced workflows. I have used Outreach in the past and prefer their user interface and ease of use.
