SellCheck

SellCheck is a creative optimization tool offered by RAZR Marketing, Inc. According to the vendor, the product aims to improve the effectiveness of marketing communication and increase conversions. It leverages human-vision AI and applies objective, behavioral science-based algorithms to optimize creative assets for conversion. SellCheck is suitable for companies of all sizes, from start-ups to Fortune 50 companies. The tool caters to various professions and industries, including product managers in consumer packaged goods (CPG) companies, CEOs of advertising agencies, directors of global shopping insights in large corporations like Procter & Gamble, as well as marketing and trade marketing teams, and shopper marketing teams.

Key Features

SellCheck Formula: The vendor claims that SellCheck uses a unique formula rooted in behavioral science to evaluate creative assets and drive effective in-store and digital communication. The formula consists of four key components: Command Attention, Connect with End User, Convey Information, and Close the Sale. The calibrated evaluation and scoring criteria aim to optimize creative assets for maximum impact and conversion.

VAS Neuroscience Heatmapping: SellCheck partners with 3M to utilize Visual Attention Service (VAS) for neuroscience heatmapping. According to the vendor, this technology predicts which aspects of the creative assets are more likely to grab attention upon the first viewing. The heatmapping insights can help optimize communication and enhance the effectiveness of marketing materials.

Expert Marketing Panel: SellCheck boasts an expert marketing panel consisting of industry leaders with over 15 years of experience. Trained in the SellCheck Formula and behavioral science, the panel contributes their expertise and insights to evaluate and score creative assets. The vendor claims that their recommendations for improvement are based on this expert evaluation.

Test a Wide Variety of Communication Material: According to the vendor, SellCheck has the capability to test a wide range of communication material, including in-store displays, packaging, billboards, print ads, and videos. This feature allows companies to evaluate and optimize various marketing assets before they go live, ensuring maximum return on investment (ROI).

Results and Recommendations in 2 Business Days: The vendor promises that SellCheck provides an in-depth 8-page report within 2 business days after submitting a request. The report includes an analysis based on the SellCheck Formula, a total score for the creative assets, and expert recommendations for improvement. This quick turnaround time allows companies to make informed decisions and implement changes promptly.