Sprinklr Social
175 Reviews and Ratings
What is Sprinklr Social?
Sprinklr Social is an enterprise social media management platform for marketing, social care, commerce, and advocacy teams. The platform centralizes social listening, content publishing, community engagement, paid advertising, customer service, commerce, and advocacy workflows across more than 30 social, messaging, and review channels.
Key Capabilities
- Social Publishing and Engagement: Teams can plan and schedule content through a central editorial calendar, manage creative files in a built-in digital asset manager, and publish content across supported channels. The platform also provides AI-assisted scheduling recommendations, role-based access controls, approval workflows, and compliance checks.
- Employee Advocacy: Organizations can maintain libraries of pre-approved posts, thought-leadership content, and white papers for employee sharing. Employees can use prepared captions, hashtags, and content-planning tools on desktop or mobile devices. The vendor reports that customers have increased social reach by up to 360% within six months.
- Distributed Marketing: Central marketing teams can provide localized campaign materials and approval controls to regional teams and sellers. The platform supports compliant digital-selling workflows, automated approvals, alerts, and role-based access controls. The vendor states that customers have improved lead conversion by up to 50%.
- Governance and Compliance: Sprinklr Social supports custom approval workflows, audit trails, access controls, and crisis-management automation to help organizations apply brand and legal-review requirements across social media activities.
- Generative AI: The platform uses generative AI and vendor-developed vertical and customer-specific models to assist with content workflows, recommendations, and compliance processes. The vendor reports that certain models achieve more than 90% accuracy.
Audience and Use Cases
- Audience: Enterprise social media, marketing, customer service, commerce, and employee-advocacy teams.
- Use cases: Coordinating multi-brand and multi-region social programs; publishing and moderating content; managing employee advocacy; and applying centralized governance to local social campaigns.
Technical Specifications
- Supported channels: More than 30 social, messaging, and review channels, according to the vendor.
- Governance controls: Role-based access, custom approvals, audit trails, and compliance workflows.
- Content operations: Central editorial calendar, digital asset management, and cross-channel publishing
Categories & Use Cases
Videos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Countries | North America, South America, EMEA, APJI |
| Supported Languages | 160+ supported languages, including English, French, Italian, German, Russian, Spanish, Simple Chinese, Japanese, and Portuguese |
FAQs
What are Sprinklr Social's top competitors?
Hootsuite, Salesforce Marketing Cloud Social Studio (discontinued), and Sprout Social are common alternatives for Sprinklr Social.
What is Sprinklr Social's best feature?
Reviewers rate Twitter highest, with a score of 9.4.