Outreach relevance to a prospect because of their tech stack
April 03, 2023

Outreach relevance to a prospect because of their tech stack

Amber Perrine | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.
  • Showing what tech stack they have: Snowflake, Databricks, etc
  • Shows an actual prospect that is researching keywords
  • Shows buying team members to reach out to
  • Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company
  • It has leveled my outreach in bringing up their current tech stack and understand that a certain prospect is currently researching: data intelligence, data governance, business analytics, etc

Do you think TechTarget Priority Engine delivers good value for the price?

Yes

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

It is well suited to learn about the companies' tech stack so when I reach out to a prospect, my outreach is relevant

TechTarget Priority Engine Feature Ratings

Content Syndication
8
3rd party intent signals
8
Account identification
8
Buyer journey tracking
9
Audience segmentation
5
Conversion optimization
8
Contact information
8
Company information
7
Industry information
7