TechTarget Priority Engine Reviews and Ratings

Use Cases and Deployment Scope

We use TechTarget Priority Engine for creating target account list and targeting 1:1 ABM strategies

Our BDRs directly contact the leads on TechTarget Priority Engine via cold outreach based on their interest profile. We also create email nurture for these contacts to warm them up for a BDR appointment

Likelihood to Recommend

Best suited for ABM campaigns, ABM 1:1, for creating Target account list and for BDR outreach, for sales intent

Use Cases and Deployment Scope

TechTarget Priority Engine was an interesting tool. It did help with identifying accounts to go after and trying to help me prioritize but I didn't feel the accounts were our ICP and the data was wonky. 60% chance the contact was up to date and most of the time it was telling me to reach out to people that weren't the right contact based on previous experience.

Likelihood to Recommend

Finding accounts to go after was helpful and identifying how they like to be interacted with was a nice touch

Although some of the accounts didn't match our ICP

Use Cases and Deployment Scope

I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.

Likelihood to Recommend

The concept is solid. My experience with not being able to close the circle with our customers who's internet searches indicated interest in upgrading services and solutions my company can provide makes me question, the timeliness of the data, depth and specificity of search activity, and our approach to how we are following up on the data. Perhaps I would have benefitted by seeking more training on best practices.

Use Cases and Deployment Scope

Each week i log into TechTarget to see which accounts have been engaged with my content. Then i will click into the account and see the exact names and dates that a prospect was viewing my content. Then i figure out where the prospect cam from, and what kind of collateral they were viewing. It also gives a little score for each prospect.

Likelihood to Recommend

Identifying target accounts for sales team in information technology services. I can make specific callout campaign according to info provided from TechTarget. Makes my outreach much more targeted.

Use Cases and Deployment Scope

I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.

Likelihood to Recommend

It is well suited to learn about the companies' tech stack so when I reach out to a prospect, my outreach is relevant

Use Cases and Deployment Scope

Our marketing and sales teams use the tool to prospect leads based on intent. The tool also allows us to be hyper focussed with our targeting and get creative with combinations of various parameters like geo locations, job titles, job levels/roles, revenue, employee size etc. To build out prospecting lists.

Likelihood to Recommend

Great tool for intent based prospecting.

Use Cases and Deployment Scope

I use TechTarget to prospect accounts and find data that is relevant to the reseller account managers that I do account mapping sessions with. This differentiates me from my competitors because TechTarget helps me create relevant sales campaigns with the account managers so that we can bring targeted and specific messaging to each of their customers based on the information I find in the TechTarget Priority Engine.

Likelihood to Recommend

TechTarget is well suited for- customer prospecting, new logo acquisitions, and reseller account mapping. In all of these scenarios, the PriorityEngine Tool provides relevant and correct information about accounts that can help create a targeted message that is more likely to get customers to respond.

TechTarget is less appropriate for small business customers, as there likely is not information in the tool on the accounts

Use Cases and Deployment Scope

I use TechTarget Priority Engine for the captured information of personas that visit our website with high buying interest and high buying intent. TechTarget Priority Engine addresses the problem of always having to find hot leads and discovering the relevance of their interest in D2iQ. I integrate their contact information into SFDC and OutReach to send relevant messaging.

Likelihood to Recommend

It is well suited for my role as an account development representative, which calls for a lot of outreach to potential customers. The data captured eases the burden of trying to find customers who have pain and are looking for solutions that we have. I really can't think of any place this would be less appropriate for me.

Use Cases and Deployment Scope

I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.

Likelihood to Recommend

TechTarget is well suited for finding contact info and seeing what areas that people are researching. It is not well suited for tracking specific AM's high interest areas.

Use Cases and Deployment Scope

I use it to track outbounding efforts made by my team or marketing. If I am trying to put content in front of people then they show up in TechTarget Priority Engine, I know we are making headway. It's also great for intent signals from certain orgs.

Likelihood to Recommend

Like I mentioned, I really like using it to track out bound efforts and see if there has been any headway. It's also great for knowing what is going on at an organization. If you are getting a lot of hits and intent signals, you can incorporate that into some messaging when actively prospecting into an account.

If you are solely just looking to get phone numbers, it's not the best