Name: Newspaper Manager Introduces the Campaign Management Module
Uploaded: 2024-12-19T18:01:51.000Z
Duration: 2 min 33 s
Description: Newspaper Manager & Marketing Manager: The Campaign Management Module

Digital Adoption

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Development

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Corporate Learning Management

HR Management

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Managed Print

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Software Defined Storage (SDS)

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Information Technology

A/B Testing

Ad Serving & Retargeting

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Graphics

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Marketing Automation

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Project Management

Professional Services

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eCommerce

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Assisted Living

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Vertical-Specific

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The Newspaper Manager is a publishing CRM that also includes classified ads management with ad order entry, product and project management features, and proposal to contract management with invoicing.

Starter

Professional

Unlimited

Agentforce 1 Sales

Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. 

The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs.

The product also has an integrated project management module.

Standard

Ultimate

Plus

The Newspaper Manager

CRM software centralizes customer data to support every stage of the customer journey—from outreach to retention. These platforms help sales, marketing, and support teams manage contacts, automate workflows, and track interactions. Advanced CRMs include pipeline management, marketing automation, and analytics. Compare top CRM tools based on user reviews, features, and fit for your business needs.

a 360-view of a Contact including contact details, order & proposal history, lead management & opportunity data, notes, and activities history.

the customizable Analytics Dashboards with over 300 data tiles to choose from, complete customization options, and user-level permissions.

the built-in production & project management module with customizable Project Stages, Project Fields, and report Views.

Mirabel Technologies is a privately owned, international tech company that provides all-in-one software solutions for businesses. As a former publisher, President Mark McCormick founded Mirabel Technologies in 2003 with the vision to help publishers streamline operations in an ever-changing media environment. After launching over a dozen successful magazines in South Florida, McCormick introduced Mirabel’s flagship product, The Magazine Manager. The Magazine Manager of Mirabel Technologies is the global leader of publishing CRM solutions. Serving more than 25,000+ publications and media companies worldwide, this flexible web-based software app drastically reduces overhead costs and manpower by connecting a world-class customer relationship management platform, a robust sales pipeline opportunities module, a production and project management system, a powerful billing and detailed accounts receivable system, a complete reporting suite, an integrated audience development system, and an integrated recurring revenue system into one unified platform. Since our introduction of the first web-based publishing CRM, The Magazine Manager, our suite of SaaS products has grown to include Digital Media Manager, Media Mate, DigitalStudio, The Newspaper Manager, Flip &amp; Share, Mirabel’s Marketing Manager, Clean Your Lists, and ChargeBrite. Each product expands Mirabel Technologies into new industries to provide clean, streamlined solutions to marketing, sales, project management, and more.

Mirabel Technologies

Newspaper Manager Overview

Newspaper Manager & Marketing Manager: The Campaign Management Module

Newspaper Manager Introduces the Campaign Management Module

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.