Trendpop

Trendpop is a TikTok analytics engine developed by Collab that aims to assist businesses in leveraging the power of social video platforms. According to the vendor, Trendpop provides real-time data and insights to help businesses spot emerging trends, understand their relevance, and harness the culture as it happens. This software solution is designed to cater to businesses of various sizes, from small startups to large enterprises. The following key features are highlighted by the vendor:

Discover trends as they happen: According to the vendor, Trendpop allows users to stay ahead of the curve by identifying emerging trends in real-time. It helps businesses find trends that are relevant to their industry and understand how to effectively utilize them to grow their following, audience, and sales.

Be one of the trendmakers: The vendor claims that Trendpop enables businesses to discover relevant trends in real-time and provides insights on how to effectively capitalize on them. The aim is to empower businesses to leverage the culture and drive growth in their following, audience, and sales.

Discover the perfect trends: Trendpop aims to help businesses navigate the vast amount of content on social video platforms and find the most suitable trends for their brand. The vendor states that businesses can quickly identify trends that can contribute to rapid growth and make strategic decisions based on trends that align with their brand and target audience.

Find the right influencers: According to the vendor, Trendpop allows businesses to stay relevant to their audience by partnering with the right influencers. Users can identify highly engaged creators for their marketing campaigns and filter and search for influencers based on various criteria such as post activity, follower count, engagement metrics, and demographics.

Make strategic decisions quickly: The vendor claims that Trendpop provides trend insights to fuel strategic decision-making for businesses. By identifying trends before they lose momentum, businesses can stay ahead of the competition. The vendor emphasizes that leveraging data and insights from Trendpop can help businesses make informed decisions about their marketing tactics.

Keep tabs on your campaign progress: Trendpop enables businesses to monitor the progress and impact of their campaigns. According to the vendor, users can measure the success of their campaigns against competitors and stay informed about the real-time reach and engagement of their campaigns.

Monitor your social presence: The vendor states that Trendpop allows businesses to track their brand's social presence and monitor its performance. Users can create collections to easily track influencers, content, or hashtags, and compare mentions and relevance over time to gauge their brand's growth and impact.

Search for creators, sounds, hashtags, songs, videos, artists, and albums: Trendpop offers advanced search and filtering options to help businesses find the ideal creators, sounds, hashtags, and more. According to the vendor, users can segment their search results based on specific criteria to build a list that suits their business needs. Detailed reports provide real-time insights on creators, sounds, hashtags, songs, videos, artists, and albums.

View detailed reports for real-time insight: The vendor claims that Trendpop provides comprehensive reports to give businesses a deeper understanding of the metrics that matter to them. Users can keep track of the performance and impact of their campaigns and receive notifications on viral trends and high-performing favorites.

Data Partnership with Trendpop: Trendpop offers API connectivity to streamline businesses' data stack. According to the vendor, integrating with Trendpop allows businesses to make the most of their data and applications by leveraging Trendpop's data collection and analysis capabilities.