Everest (Return Path + 250ok) Reviews & Insights

Pieces of the product are good, some are ok and some are underwhelming. The Everest suite is a roll-up of several email SAAS firms into one new home, we used some but not all before. First-year of the new company was fine, with reasonable pricing and apparent terms. However, we didn't notice hidden in a linked doc in small print a 60-day notice clause. When they got in touch to renew 45 days before the contract ended (as had happened for the previous 5 years) we asked to shrink our service. This is not allowed under the terms unless you cancel 60 days before the end and then renew afresh. So we were forced to renew as the previous year, the end of a 6-year relationship and terrible CS. Don't use these guys, they are sharky at the extreme and not apologetic about it. They are clearly maximizing the bottom line by getting ready for some form of exit event. We have handed in our notice (365 days ahead now) and won't be using these again ever.

Email certification works on Micorosft base email validation, with the world moving to Gmail it's simply less useful.

We use Everest Return Path at ShopStyle to monitor email deliverability of our daily sale alerts and marketing newsletters. It is an essential part of our email program as it helps us ensure our emails do not get marked as spam by the various ESPs. We experience send/deliverability issues relatively frequently with Microsoft (Hotmail, Outlook), and Return Path helps us identify these issues and remedy them by optimizing our emails and sending IP addresses to improve our email campaigns.

Everest Return Path is essential to any email marketing program (for both marketers and engineers alike). Everest Return Path is one of the most well known and recognized names in the email deliverability space, so reputation is not a question. The product offering/features are robust - however this may be a drawback for smaller companies who want to implement and/or integrate Return Path with other marketing tools (e.g. Salesforce, SendGrid).

We use Everest (Return Path + 250ok) within our organization to focus on upping deliverability, cleaning up our lists and sender reputation, and becoming more familiar with how our emails are performing within individual email inboxes and email providers. We also use the platform to test out our email design and what is working/not working and what could be flagged as a spam issue.

Everest (Return Path + 250ok) is well suited for companies leveraging a marketing automation platform and is in the mid-market to enterprise segment. Everest (Return Path + 250ok) is not suitable, or really ideal, for smaller companies with database sizes less than 50k-100k that are not in the mid-market to the enterprise segment.

We are currently using Everest to manage our email deliverability and expand the audiences that we contact daily. By doing so, we're able to maximize the number of folks we can mobilize to vote for Democrats or donate to help elect more Democrats. Ahead of the 2020 election, we also used Return Path to implement a successful customer reactivation program to bring folks back into the fold ahead of a very important moment for our organization.

There is so much good, digestible data in Everest! We loved using Return Path's dashboards to get a quick gut check of how our programs are performing day-to-day -- but migrating to Everest has allowed us to get an even more in-depth analysis on our sends when needed. We've used the tool for everything from tracking our Gmail deliverability to testing new wrappers and designs to make sure our emails won't land in spam. I could not say enough good things about this platform.

ReturnPath as its formerly known has been an important connection to understanding the relationship we've had with ESPs over the years. While we as a business are focused on how we communicate to our customers, the insight and consultation ReturnPath has provided help us contextualize how we also communicate with the ESPs, by proxy whether in positive or negative ways. It's often a misconception, from colleagues at all levels of business, that we have direct control or even able to communicate with Hotmail and Gmail, etc. directly, we don't. We're building a reputation (IP reputation) with the ESPs, only by trying to build a relationship with our customers. ReturnPath opens that door, in understanding, giving us the insights, we need to interpret how our strategy at large can have meaningful and sometimes unintended consequences, by being solely driven by the customer contact strategy or ROI.

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

Validity Everest (Return Path + 250ok) is used to manage all email marketing deliverability, inbox placement, spam traps/black lists, and feedback loops. It's used across the enterprise for all marketing-type emails that are sent to various stakeholder groups. It solves the business problem of not knowing if your emails are getting through spam filters, ISPs, inbox placement issues, etc.

It does a good job of helping an email marketing team better understand what happens to the emails they send once they leave their email service provider. From reporting on deliverability by inbox provider (Yahoo, Hotmail, Gmail, etc.) to helping shed light on your overall sender reputation and managing DMARC compliance, it's a robust toolset that is constantly used.

Used by the marketing department only to track all aspects of email deliverability for our sends through Pardot, Marketing Cloud, and Salesforce. We also used it for list cleaning and email analytics (emails opened by device, location, etc.)

An overall great tool for tracking email deliverability and making sure you are utilizing email best practices to ensure your emails are hitting the inbox instead of the promotions or spam folders. The onboarding team is very helpful at assisting and providing their knowledge and skills to help you improve your email campaign deliverability.

We have to monitor a lot of email sent out of our system and 250ok gave us an easy birds eye view of deliverability issues across clients and narrowed down for specific clients.

If you're having deliverability issues, 250ok is one of the systems I recommend to check out to resolve them. If you have to manage a lot of senders, it features excellent reporting and alerts to let you know where you have problems. I don't think you can be a serious sender without a monitoring service like this.

We leverage Return Path for certification, deliverability, and ISP remediation of our email marketing. Unfortunately, it was first implemented when we had delivery issues during critical Q4 holidays. However, now deliverability is being proactively managed on a daily basis.

ReturnPath does a great job with account setup, sender certification, inbox deliverability monitoring, and ISP remediation when needed. One improvement would be with the customization of their platform to the granularity of our business. The biggest difference is always how their customer success teams proactively manage and support our business.

This is specifically used by the Email Marketing department. Return Path is used as a supporting email delivery tool for sender reputation, inbox placement, and getting the details of each domain in case there is an inbox placement issue. Its dashboard gives us a quick view of performance and issues, based on which we calibrate the email content, email sending list, suppression, etc for better email delivery health.

Scenarios where Return Path is well suited:
1. Large email database.
2. Regular and large size email delivery/blast.
3. Email list with probable hygiene issues with collection, update preferences, segmentation, etc.
4. Email is important to business.

Scenarios where Return Path is less appropriate :
1. Small, well-maintained email database.
2. Small-sized email blast—non-promotional, limited.
3. Small budget organization, no major email dependencies for business promotion.