The biggest name in email deliverability
January 26, 2022

The biggest name in email deliverability

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Return Path (legacy)

Overall Satisfaction with Everest (Return Path + 250ok)

We use Everest Return Path at ShopStyle to monitor email deliverability of our daily sale alerts and marketing newsletters. It is an essential part of our email program as it helps us ensure our emails do not get marked as spam by the various ESPs. We experience send/deliverability issues relatively frequently with Microsoft (Hotmail, Outlook), and Return Path helps us identify these issues and remedy them by optimizing our emails and sending IP addresses to improve our email campaigns.
  • Ensure deliverability
  • Optimize inbox placement
  • Measure email campaign performance
  • Pricier than the smaller providers out there.
  • A/B testing functionality works OK but not great.
  • Issues with dynamically generated email content.
  • Positive ROI (revenue generated from email / platform cost)
Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past.

Do you think Everest (Return Path + 250ok) delivers good value for the price?

Yes

Are you happy with Everest (Return Path + 250ok)'s feature set?

Yes

Did Everest (Return Path + 250ok) live up to sales and marketing promises?

Yes

Did implementation of Everest (Return Path + 250ok) go as expected?

I wasn't involved with the implementation phase

Would you buy Everest (Return Path + 250ok) again?

Yes

Everest Return Path is essential to any email marketing program (for both marketers and engineers alike). Everest Return Path is one of the most well known and recognized names in the email deliverability space, so reputation is not a question. The product offering/features are robust - however this may be a drawback for smaller companies who want to implement and/or integrate Return Path with other marketing tools (e.g. Salesforce, SendGrid).

Everest (Return Path + 250ok) Feature Ratings

Ability to test dynamic content
6
A/B testing
7
Email deliverability reporting
10
List management
8
Dashboards
10
Standard reports
10
Custom reports
9
URL Validation
8
Image Validation
7
Inbox Display
8
Spam Testing
9
Email Previews
9