Wizu

Wizu is a tool designed to assist B2B marketers in capturing, producing, and sharing video testimonials. According to the vendor, Wizu offers features that aim to build trust with prospects and convert them into customers. The target audience for this product includes professionals in industries such as B2B marketing, digital marketing agencies, consultancies, sales, and customer success management. The following are key features of Wizu:

Automated Interviewer: According to the vendor, Wizu's automated interviewer simplifies the process of recording video testimonials. It allows customers to respond with video, audio, or text without the need for additional app downloads or an uncomfortable interview process. Additionally, previous videos or Zoom calls from customer interviews can be imported into the platform.

Simple Video Testimonial Production: The vendor claims that Wizu's user-friendly editor enables users to easily produce modern and engaging video testimonials. This eliminates the need to hire a videographer or production crew. The platform also supports the collection of text and audio testimonials as alternatives for customers who prefer not to provide video testimonials. Storified testimonials can be generated in various formats, including video, text, quotes, images, PowerPoint slides, and Instagram Story-style click-throughs.

Customer Story Planner: Wizu provides a free Customer Story Planner to help users identify the right customer stories based on their marketing strategy. According to the vendor, the planner aims to provide clarity and prevent aimless efforts, helping users prioritize effectively.

Customer Story Toolkit: The vendor states that Wizu's comprehensive Customer Story Toolkit includes valuable resources to guide users in their customer story journey. This toolkit includes a Customer Story Planner, guidelines on how to ask for customer stories, an interview guide, tips on how to write a case study, and a case study checklist.

Web Widget: Wizu's web widget allows users to easily embed customer stories on their website. The vendor claims that the widget offers a simple installation process that does not require content designers. It also provides high page speed and customization options using CSS.

CX + Customer Success Surveys: According to the vendor, Wizu provides conversational and engaging surveys that aim to improve response rates. These personalized surveys are designed to help users engage with their clients, identify pain points, and receive reliable and actionable feedback. The surveys are said to have high engagement time and completion rates.