Zapier Reviews and Ratings

Rating: 8.9 out of 10

Score

8.9 out of 10

Community insights

TrustRadius Insights for Zapier are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Reviews

112 Reviews

Zapier - A great way to easily share data across systems.

Rating: 9 out of 10

Incentivized

March 16, 2017

Use Cases and Deployment Scope

Zapier is being used by several departments in our organization. We use WuFoo to send forms to customers, as well as capture information from our internal staff. One of the downsides to WuFoo is that their reporting is limited to users of their platform. Zapier has allowed us to sync form results from WuFoo and put them into a shared Google Sheet, eliminating the need to export the report and email it to others within our organization. Now, all we have to do is go the appropriate Google Form to view current, up-to-date information.

Pros

The setup is actually pretty easy. I understand how to use technology, but I am not a tech expert. Anyone can do it.
Data can be shared instantaneously from one system to another, eliminating the need to check multiple places for info.
The "Zaps" are on a set-it-and-forget-it system. Once setup I don't have to worry if the system will keep working. It does the hard work for me.

Cons

I have a hard time finding the button to do a manual data push.
You have to make sure access to Zapier and the connected system are the same. I had "view" rights in Wufoo but not "edit." I could set up the Zap, but when I went to turn it on I got an error. This was fixed once my access in WuFoo was upgraded.

Likelihood to Recommend

Zapier is perfect if you want to aggregate data into one location. This is especially true if other users in your organization don't have access to the systems that Zapier can connect to. It eliminates the need to constantly log into systems, check reports, download them and email results to others. It has provided greater visibility into some of our internal processes and increased our efficiency.

Verified User

Manager in Sales (201-500 employees)

Vetted Review

Like Game Genie, for apps.

Rating: 10 out of 10

Incentivized

March 16, 2017

Use Cases and Deployment Scope

We use Zapier across our entire organization to automate tasks from e-commerce, document generation and automated marketing. Using Zapier, we've been able to simplify complicated tasks, respond to clients faster and improve our lead generation efforts. Zapier, enhances the software we already use by allowing us to introduce new features and communicate between apps.

Pros

An ever increasing library of supported apps.
Elegantly designed task builder makes creating Zaps a pleasure.
The developer platform is a powerful tool for integrating those few apps not already supported.

Cons

Would love to be able to share custom app integrations easily with others.
Would be nice if an error notification showed data in/out so I didn't have to view my history.
There's great documentation at Zapier but sometimes it seems a little all over the place.

Likelihood to Recommend

Zapier is best suited for businesses, although power-users may enjoy some of the consumer integrations available, i.e. Alexa and Wemo. Lately, there seems to be a lot of focus on lead generation and marketing platforms, which is nice, but I'd like to see more enterprise apps like NetSuite and Active Directory supported.

Eric Granata

VP of Business Development in Professional Services at ROBYN Promotions (11-50 employees)

Vetted Review

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Zapier: Connecting the Dots through the Internet pipes

Rating: 8 out of 10

Incentivized

March 15, 2017

Use Cases and Deployment Scope

We are an online marketing agency. We use Zapier to connect online services for our own use and for our clients. In many cases it works as complete integration, saving us the trouble of working directly with (and having to support) APIs from multiple services. In other cases, it helps to supplement other connections between systems.

Pros

Zaps (the core unit of functionality in Zapier) are very easy to get setup through a simple workflow.
List of supported applications, especially for paid accounts, covers a very wide range of services.
Multi-step zaps provide a way to do slightly more complicated tasks and can often reduce the need for manual processing.

Cons

Although the list of supported apps is robust, some apps have limited functionality. Be sure to check the details on apps you are planning to use.
I'm not aware of good shared account functionality. This might be available at higher account levels, but I don't know that it is possible for multiple users to manage the same set of zaps.
The most common frustration that I have is realizing that a functionality isn't available in Zapier because an app doesn't support it through their API. It can take some digging to figure this out.

Likelihood to Recommend

Most times that there is a need to connect to online applications to coordinate activity or get information between them, Zapier is the first solution I try. The ease of setting it up and testing it means that I can try it and see if it will work very quickly. Most times that I hear about people taking information that is emailed from one system and copying it into another I cringe for a moment, then check to see if it could be done in Zapier.

Kyle Crocker

Online Marketing Analyst in Marketing at The Karcher Group (TKG) | Online Marketing & Web Development (11-50 employees)

Vetted Review

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Zapier is like adding another employee to your team

Rating: 10 out of 10

Incentivized

March 15, 2017

Use Cases and Deployment Scope

We use Zapier at Learning in Bloom to streamline processes organization-wide. We heavily depend on it for managing social media and for making sure we never miss a lead or sale opportunity. Some of the solutions it provides us:

• Automating intake forms and email follow ups

• Sharing information and posts across social media platforms

• Keyword research

• Project management

One of the best things I've found about Zapier is actually introducing us to other apps that I would have never heard of. I can explore solutions that others have found, and that's resulted in finding several apps that are perfect for our small organization.

Pros

Integration with a wide variety of apps
Intuitive step-by-step instructions
A free trial version to test out the service

Cons

Sometimes the number of possible fields are numerous, and it can be hard to figure out just what is necessary or what may result in some unhelpful zaps -- it's a question of trial and error (which is fine) but just be aware that there are many field options for some apps.
Not all the services I use are supported (e.g. Dubsado) so I can't use it for 100% of my operations.

Likelihood to Recommend

Zapier is perfect for any organization or department that wants to save time. You will need to have at least one person dedicated to figuring out how to use it well and do an audit to see how many processes can be improved using Zapier. I would say that any organization that is high-risk and handles a lot of sensitive information (finance, etc.) might need to go through some extra hoops to make sure that everything is safe, but I cannot think of a scenario where you couldn't use Zapier at all unless you do not use any cloud-based apps.

Tammy Bjelland

Owner in Social Media at Learning in Bloom (1-10 employees)

Vetted Review

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Zapier - A Real life user's point of view.

Rating: 10 out of 10

Incentivized

March 15, 2017

Use Cases and Deployment Scope

I use Zapier personally. My main focus with Zapier is to help me automate many repetitive tasks in order to save me time and promote productivity. I've used Zapier for things like data entry, email marketing, file storing, and much more. I've promoted Zapier to other business professionals in my industry as well as other industries.

Pros

Offers great examples and case studies.
Simple to create zaps and implement.
Easy to test and edit zaps.

Cons

Keeping users engaged.
Sending out more frequent uses.
Iphone or smartphone uses.

Likelihood to Recommend

Integrating with things like google docs or emails is great. I've used Zapier to do just that many times and love how seamless these integrations are. Automating email responses is an excellent example of a use of zapier, and one that I've recommended frequently to other colleagues and friends too.

Andrew Rincon MBA, LUTCF

General Manager at Frost Insurance Agency (11-50 employees)

Vetted Review

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Easy to use - doesn't require a programmer

Rating: 6 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

Zapier is a highly configurable API to move data between hundreds of different applications. I have used it between quickmail.io (email marketing) and pcrecruiter.net (CRM), so that when someone replies to an email, it triggers an event and loads it into my CRM system.

It works great between google apps and hundreds of CRM systems as well.

It does require some customization from the application that will be sharing the data with Zapier, as well as a key.

Pros

Easily Configurable
Hundreds of published APIs
Secure

Cons

Provide a 14 day trial for ALL services
Work with the companies to teach them to open up their API and make it more enhanceable
Nothing else I can think of.

Likelihood to Recommend

Perfect for sending data between two different systems. Works well with dozens of google apps.

<div>Connect Your Apps and Automate Workflows</div><div>

</div><div>Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.</div>

Paul Lipman

IT Talent Scout / CEO in Sales at Technology Search Consultants, LLC (1-10 employees)

Vetted Review

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Helps tie up many little loose ends

Rating: 10 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

We use Zapier to provide missing links between different applications and software. For example, we record a webinar with Anymeeting and a task is created in Asana for someone to post the recording in our members area by the next day. We also have Zapier email invoices and payments from Infusionsoft to our bookkeeper. Zapier also collects Facebook Lead Ads and pushes them into our clients' Mailchimp account.

Pros

Zapier does a great job allowing me to customize the information that is pushed from one app to another. For example, if I want it to send an email with data from an app, such as Infusionsoft, I can create an email template and then just merge the fields into the email in any order I want, rather than just send raw data.
Zapier pushes the info from one app to another in a timely fashion. In case something goes wrong I always get a notification so I can go troubleshoot, whether an app needs to be reconnected to Zapier or not.

Cons

It would be great if Zapier could be integrated with Quickbooks desktop software as well, in addition to QuickBooks Online.

Likelihood to Recommend

If you want to automate social media posts from one platform to another or send timely notifications to yourself or team members whenever a specific event takes place in one of your apps, Zapier is a great service for that.

Atilla Vekony

Vice President in Marketing at Wheatmark, Inc. (1-10 employees)

Vetted Review

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Zapier is the happy internet plumber that makes stuff work.

Rating: 10 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

We use Zapier to automate a few actions in various systems that don't have an integration.

We find that sometimes we automatically want to record or send an email when someone fills out a Google Form. Google Sheets doesn't have an integration with Intercom, but through Zapier, we can do it. One of the best things is being able do actions based on the different input fields and output fields.

Pros

Provides SOME level of integration between hundreds of apps.
Allows you to use inputs as variables and change the output (for example, read the user name, put that in an email without programming anything)
Letting you test your connections, and helping you set them up in an easy way.
Letting companies integrate their own apps.

Cons

Making it easier to vote on integrations you want.
Letting you know ahead of time the limitations of the integrations. Some can't read all data etc, only can read in new items.
Helping you troubleshoot when a zap breaks. You can re-run it, but that is about it.

Likelihood to Recommend

Zapier is the best way to integrate apps that don't officially have an integration. When something new comes into one app, it can ping and cause actions in another. It is like a nice happy plumber who can just make things work. If you have an issue with connecting two apps, check out Zapier.

Joshua Dance

Growth Hacker in Engineering at Grow.com (11-50 employees)

Vetted Review

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Zapier is a MUST HAVE for enabling multiple software to speak to one another

Rating: 8 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

We offer a quiz platform that helps users generate leads; hundreds of our customers rely on Zapier to integrate with their CRM, Marketing automation tool, etc. on a daily basis. This is done by integrating via our web hook that we have built out that is easily set up through Zapier. There are hundreds of different software that are compatible and this is a must-have for our customers small to large.

Pros

There are hundreds of different software [connections] available - this is great because it seems like everyone has something different they rely on in-house.
Zapier is great at walking you through the set-up and making sure you're up to speed with all the great features.
Being able to test each "zap" is important so you know everything is working seamlessly. The testing is quite simple and quick. Very effective.

Cons

The initial set up can be confusing. It always requires someone who already knows about it to help someone else learn.
Even though there is a plethora of available software to integrate with, there can always be more. Some sort of 'suggestion box' would be nice.
The support team has been tough to get ahold of at times.

Likelihood to Recommend

Zapier is most definitely appropriate when wanting one piece of software to speak with another. For example, our company offers a quiz platform. At the end of the quiz, a lead form is available to ask for a user's name, phone number, email address, etc. When someone enters his or her information, the customer wants that information to flow into their CRM and/or send out a custom email via MailChimp. These are instances where Zapier can handle these tasks.

Jordon Sargent

Senior Sales Development Representative in Sales at Qzzr (11-50 employees)

Vetted Review

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Zapier is magic.

Rating: 10 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

Time and communication. Before, I would have to sync up data between 4 different spreadsheets, convey that to our pipeline software, then convey that to team member pipelines as well. With Zapier, it's easy to make Zaps that connect all of our spreadsheets to our pipelines and create simple steps to update each portion. The automation has made it faster to complete tasks and allowed us to focus our energy on other important tasks without falling behind on more tedious ones.

Pros

The user interface is extremely easy to use. They walk you through setting up your first Zap, they suggest commonly used Zaps so you hardly have to do anything if you can find what you're looking for there, and it's really easy to set up your own if you don't.
The scope of the integrations that they offer is also phenomenal.
For those of us who only need a few Zaps and a few tasks completed, it's free and easy to use.

Cons

If you need multi-step Zaps, you will have to pay. And if you need more than 100 tasks completed per month, you'll also have to pay.
There are parts of setting up certain steps that can be a little confusing/involved if you're not well-versed in the integration you're using. For example, to have the Google Sheets integration select for a certain cell/row, you'd need to know the code name of the cell/row, which is usually a random string of characters (well, seemingly random to those who don't know), which can make that particular part of the Zap difficult to customize to the extent that you want.

Likelihood to Recommend

Zapier is great for automating the processes you may already have in place. For example, I have a process where a user fills out a Google Form, then plugs that information into a Trello card with certain labels and lists. With Zapier, all they have to do is fill out the Google Form and the Trello card will be formatted for them.

Zapier is definitely more business-oriented than personal-life-oriented, so there are some integrations you may not see, such as smart home type automations.

Elaine Foster

Customer Success Manager in Customer Service at StudySoup (11-50 employees)

Vetted Review

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Reviews and Ratings

Zapier is magic.

Rating: 10 out of 10

Incentivized

March 14, 2017

Use Cases and Deployment Scope

Pros

The user interface is extremely easy to use. They walk you through setting up your first Zap, they suggest commonly used Zaps so you hardly have to do anything if you can find what you're looking for there, and it's really easy to set up your own if you don't.
The scope of the integrations that they offer is also phenomenal.
For those of us who only need a few Zaps and a few tasks completed, it's free and easy to use.

Cons

If you need multi-step Zaps, you will have to pay. And if you need more than 100 tasks completed per month, you'll also have to pay.
There are parts of setting up certain steps that can be a little confusing/involved if you're not well-versed in the integration you're using. For example, to have the Google Sheets integration select for a certain cell/row, you'd need to know the code name of the cell/row, which is usually a random string of characters (well, seemingly random to those who don't know), which can make that particular part of the Zap difficult to customize to the extent that you want.

Likelihood to Recommend

Zapier is definitely more business-oriented than personal-life-oriented, so there are some integrations you may not see, such as smart home type automations.

Elaine Foster

Customer Success Manager in Customer Service at StudySoup (11-50 employees)

Vetted Review

View profile