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Zapier: Connecting the Dots through the Internet pipes
March 15, 2017

Zapier: Connecting the Dots through the Internet pipes

Kyle Crocker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zapier

We are an online marketing agency. We use Zapier to connect online services for our own use and for our clients. In many cases it works as complete integration, saving us the trouble of working directly with (and having to support) APIs from multiple services. In other cases, it helps to supplement other connections between systems.
  • Zaps (the core unit of functionality in Zapier) are very easy to get setup through a simple workflow.
  • List of supported applications, especially for paid accounts, covers a very wide range of services.
  • Multi-step zaps provide a way to do slightly more complicated tasks and can often reduce the need for manual processing.
  • Although the list of supported apps is robust, some apps have limited functionality. Be sure to check the details on apps you are planning to use.
  • I'm not aware of good shared account functionality. This might be available at higher account levels, but I don't know that it is possible for multiple users to manage the same set of zaps.
  • The most common frustration that I have is realizing that a functionality isn't available in Zapier because an app doesn't support it through their API. It can take some digging to figure this out.
  • Zapier has reduced the need for manual coordination of information between systems, saving significant time and reducing errors.
  • Zapier has allowed our team to consolidate notifications multiples platform into a single system making it easier to see what is going on for a client across multiple systems.
  • Zapier quickly pays for itself in efficiency gains and opens the door to new opportunities through integrations that would be too complex to build or manage on their own.
On the surface it is easy to group IFTTT and Zapier together because they both make it possible to connect web applications together through a simple interface. But Zapier is a much more powerful business tool, better suited for connecting information platforms and data. IFTTT works well for home automation or individual users, but Zapier is better suited for most business needs.
Most times that there is a need to connect to online applications to coordinate activity or get information between them, Zapier is the first solution I try. The ease of setting it up and testing it means that I can try it and see if it will work very quickly. Most times that I hear about people taking information that is emailed from one system and copying it into another I cringe for a moment, then check to see if it could be done in Zapier.

Zapier Feature Ratings

Cloud Data Integration
8.0
Pre-built connectors
8
Connector modification
9
Support for real-time and batch integration
7
Data quality services
7
Data security features
9
Monitoring console
8

Using Zapier

Overall the system is very well thought out and organized. The issues that I run into are likely the result of supporting connections to so many different systems and are generally easily worked through. But it worth being aware of if you are hoping to have non-technical people creating business critical connections between systems.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Selecting applications and reviewing available features.
  • Organizing Zaps into groups within the dashboard.
  • Building new connections between applications
  • Troubleshooting more technical issues. Most of the time things work great, but sometimes there is a glitch and it can be difficult to track down where it is.
  • Transformations of data can be tricky to get working just right, especially if you don't have a very strong sense of how all the potential data will be formatted. It might work fine for the test data and quickly fall apart when dealing with real world data.
  • I'm not aware of a way to share management of a zap or set of zaps with another user. When I set something up for another team or a client I end up using their account, which is less than ideal.