TrustRadius Insights for Zoho Social are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Ease of Scheduling: Users have appreciated the ease of scheduling posts on multiple social media platforms simultaneously, allowing for efficient time management and streamlined content distribution. For instance, being able to plan posts across different channels in one go has saved users significant time and effort.
Intuitive Interface: Reviewers highlighted the intuitive interface of Zoho Social as a key feature that simplifies the post planning process, enhancing user experience and productivity. The clear layout and easy navigation have been particularly praised by users for making social media management more straightforward.
Detailed Analytics: Users have valued the detailed analytics and reports provided by Zoho Social, enabling them to track performance metrics, understand audience behavior, and make data-driven decisions for their social media strategies. By having access to comprehensive insights such as engagement rates and audience demographics, users can refine their content strategy effectively.
I was looking for social media management tool for my small business. I found Zoho Social. This service is amazing. It is very useful for my works and save my time. I connected all my organization's social media accounts easily. No need a technical knowledge to use Zoho Social. Highly recommended.
Pros
I can publish Reels in Facebook easily
I can publish Reels in Instagram easily
I can publish short videos in TikTok easily
I can schedule post easily
Cons
I couldn't publish short videos in YouTube via Zoho Social
Likelihood to Recommend
Highly recommended publish posts and video in Facebook, Instagram and TikTok.
We chose Zoho Social after quite a bit of exploration into the different types of social media publishing tools. We found it's ability to schedule, and more importantly to repeat posts on a schedule to be invaluable.
As a charity, we do a lot of work with volunteers. We want to encourage them to take an active part in our work on social media. We found that the process of being able add accounts for them, and to have a member of staff authorise them meant we both got better and more varied content on our social media platform, but also that they were able to take an active part in our social media. This was good for them as it was something they could put on a CV, and good for us.
The reporting feature ensured that we were able to keep on top of which social media platforms were working well for us, and which needed something a bit more. It was helpful to ensure that our social media strategy focused primarily on where it was working for us, and give us the statistics to help shape our decisions.
We should also mention the cost. For what you get, Zoho Social was the best value for money that we found. With a simple and easy to learn interface, it's one I personally would recommend again.
Pros
Authorisation: Enabling people to send posts to be authorised, allowing someone else to change, reschedule, and alter the posts
Scheduling: allowing a user to schedule posts, as well as enabling the ability to repeat a post every week during a period, taking the hassle out of repeated post scheduling
Reporting: Being able to produce our own reports focusing on what we felt was important worked really well for us. Especially being able to see different social media accounts side-by-side.
Cons
Repeat Scheduling: Changing the times. While I love the repeat-scheduling feature, it would be really useful to be able to change the time the post was heading out, to hit different audiences
The Authorisation Flow: The authorisation flow is a little clunky in places. It'd disconnected form the messages about the post. If an admin changes a post and re-submits it for posting, it looses who originally created the post.
The Calendar View: When you have multiple posts on a single day, the calendar will only show to posts, and it's not clear which platforms these are posted on. It's also not visible when scheduling a post, so you can't see what 'slots' you have available on that day so as to not double-post too quickly.
Likelihood to Recommend
Zoho Social has been really well suited for our use-case. We're a small charity, and it's mix of features and price has meant that it's really worked well for us. Being able to enable volunteers to take an active role in our social media, while at the same time being able to keep an eye on what's being posted has been invaluable.
After moving to a team set-up, Zoho Social served as the best platform to consolidate feedback and approvals, all done while the posts are scheduled. There is a need to try it out to see how it works with your specific team and overall objectives, luckily a premium trial is available.
Pros
Post and content approvals across teams
Social media management across business units
Scheduling while awaiting approvals
Cons
The website can look better
Loading can be slow
Integration with the other zoho platforms seems a bit disjointed
Likelihood to Recommend
It is best for a busy, fast and large team especially if located in different areas. I strongly believe a digital marketing agency and client relationship can be well managed with Zoho Social to streamline processes. Even though useful, individuals can do without it, especially for personal social media accounts.
I started using the social media on Zoho Social a couple of weeks ago, and I can already feel the impact of this on my processing productivity. Even managing the organisation. Social media channels. The tool makes it very easy and seamless not just to post, but also to organise different channels by the engagement on each one of them.
Zoho Social is the best apps I have discovered for social media analytics The detail is insane and the value is tremendous . Notifications in realtime of comments and messages to mimic social media notifications, is a game changer. I cannot believe the detailed reports the summaries of analytics across all platforms and the ability to also post. Happy to paid for this service when the funds come available
Pros
notifications
analytics
reports
Cons
youtube in the smaller packages
Likelihood to Recommend
Suited best for content creators who post across multiple platforms and already paying for other services . Its less appropriate it you want to cross post for free as you cannot schedule posts on free plan
We use Zoho Social to manage several of our company social media platforms with our team. Zoho Social allows for strong team collaboration and approvals before making social media posts. We are very happy with our usage so far, and expect to add more team members and social media platforms.
Pros
Post Approval Workflow
Team notifications
Managing multiple social media accounts / platforms with a team
Cons
Would be nice to have multiple users available in the free trial.
Likelihood to Recommend
Managing our company Twitter / X account has been good. We are just starting to use it with TikTok.
I have been using Zoho for a little while now and its been such a time saver. Being able to schedule content so I don't have to worry about posting each day is so helpful and the site is super easy to use. Definitely recommend.
Pros
Scheduling posts is quick and easy!
Being able to keep track of what I have posted and what's coming up is great!
I love that it caters to all my SM accounts, making it super easy to post regularly!
Cons
TBH so far I don't have any. In a newish user but I have found it simple and straightforward to use so far.
Likelihood to Recommend
I use Zoho to schedule all my social media posts, Its great to be able to set and forget! Its a great tool. Quick, simple to use and the interrface is also easy to navigate.
I really love Zoho Social - it's intuitive, great set of features and a great scheduler. Adding social channels for a brand is straightforward, simple and quick. I check on the Brand Health tab daily. What I would love to see is a bit more "contextual" awareness around the brand, both personal and company level - like, give AI some context on the goals and brands story on the high level and get some tools to draft ideas more quickly.
Pros
Adding social channels
Brand tracking
Scheduler
Cons
AI integration
Context awareness
Brand story
Likelihood to Recommend
Great set of features, but lacks a bit of deeper AI integration and suggested topics to make it work a bit faster.
We love using Zoho Social because it is easy to implement, easy to use and provides a great tool for teams to work on social content together. We use it for several brands and it helps us keep things separated out, yet all on one dashboard. I would recommend this platform across B2C, B2B and charity teams, whether for smaller or larger brands. Being able to pre-schedule is very important to us as well as being able to work on design elements within the platform. We have used other platforms and this is our go-to!
Pros
Organize content
Provide space for several brands
Team Collaboration
Cons
Categorization of posts
Tie in with Asana
Likelihood to Recommend
Great for teams of up to 5 who run social media for several brands. The integrated image options and link to design apps is extremely helpful and allows for quick design as well as re-design. The overview of engagement on the platforms means it is easy to quickly engage right there and then.
