Item: Zoho Social
Rating: 9
Author: Ollie Saunderson

Overall Satisfaction with Zoho Social

Use Cases and Deployment Scope

We were writing LinkedIn social reports manually and tracking stats in spreadsheets so needed an automated solution. We wanted something that was easy to filter, easy to digest and efficient to use. We trialled a few options but found that Zoho Social was by far the best option, especially the custom reports page which has allowed us to achieve exactly what we wanted. There are also a number of extra features which we have since discovered and will definitely be making use of in the future including the social post scheduling.

Pros and Cons

Pros

Custom reports dashboards
Post scheduling
Tracking mentions

Cons

Competitor analysis
Tracking out the box LinkedIn stats (different to Zoho)

Return on Investment

Reduced the amount of time we have to take to track stats and create reports for our monthly anaylsis.

Usability

Haven't ran into any issues so far and found the software easy to navigate and use.

Alternatives Considered

Buffer and Zapier

I've found Zoho Social provides a much wider range of options and some are to a much more detailed level.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Other Software Used

Buffer

Likelihood to Recommend

We've found it to be very effective with reporting on social media stats, specifically LinkedIn, in custom pages and reports. I'd like to see more competitor comparisons/analysis in the future.

Zoho Social Feature Ratings

Comments

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Excellent reporting features