6sense for ABM strategy
September 04, 2024

6sense for ABM strategy

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We currently use 6sense to gain intent data and to highlight new possible target accounts for our sales team to prospect.

Pros

  • Intent data
  • Insights
  • Company data

Cons

  • Response rate of the platform - usually slow
  • UX of the platform - marketing user face
  • Increased pipeline generated
6sense has helped accurately match some of our anonymous signals to accounts which has helped us to focus on our ABM strategy

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

No

6sense is well-suited if you're looking at strengthening your ABM strategies as it helps to narrow down markets and highlight accounts that are ready to buy a product within your sector

6sense Feature Ratings

7.0
Integrations with third-party software
8
Automated workflow & orchestration
6
6.3
3rd party intent signals
7
Downstream intent signals
6
Account identification
6
6.7
Standard visitor segmentation
7
Behavioral visitor segmentation
6
ABM sales intelligence
7
6.5
Automated routing and prioritization
6
Customer interaction histories
6
Personalization
7
Engagement data tracking
7
7.0
Ad campaign creation
7
Display advertising
7
Contextual advertising
7
Social advertising
7
Ad reporting and analytics
7

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