Hopeful that Acoustic will continue to improve and evolve from what IBM was
January 29, 2020
Hopeful that Acoustic will continue to improve and evolve from what IBM was
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Acoustic Campaign (formerly IBM Watson Campaign Automation)
We use Acoustic to deploy multiple marketing emails to all our customers on a daily basis. We are always promoting new products and promotions, and email is one of the biggest drivers of traffic and sales for our e-commerce business.
- Setting up complex email journeys.
- Scoring models for contacts.
- Currently no simple drag and drop email template editor.
- Fragmented/not intuitive reporting-- You have to go to a few different places to piece together information.
- Email fell from 57% of our traffic to just over 40% from 2018 to 2019 with the introduction to new channels, mainly SMS.
- We currently get a 34x ROI from our Acoustic investment.
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.