Hopeful that Acoustic will continue to improve and evolve from what IBM was
Anonymous | TrustRadius Reviewer
January 29, 2020

Hopeful that Acoustic will continue to improve and evolve from what IBM was

Score 4 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Acoustic Campaign (formerly IBM Watson Campaign Automation)

We use Acoustic to deploy multiple marketing emails to all our customers on a daily basis. We are always promoting new products and promotions, and email is one of the biggest drivers of traffic and sales for our e-commerce business.
  • Setting up complex email journeys.
  • Scoring models for contacts.
  • Currently no simple drag and drop email template editor.
  • Fragmented/not intuitive reporting-- You have to go to a few different places to piece together information.
  • Email fell from 57% of our traffic to just over 40% from 2018 to 2019 with the introduction to new channels, mainly SMS.
  • We currently get a 34x ROI from our Acoustic investment.
We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
From my experience, Acoustic is a strong platform if you have a large team and very experienced and ideally tech-savvy members dedicated to email. For a smaller company, we have definitely had challenges with the platform's usability. We tried SMS with Acoustic and quickly migrated away from that, but continue to use them for email. We are happy with the direction Acoustic seems to be heading in since they transitioned away from IBM and the new account rep we got in the transition has made a world of a difference, but it remains to be seen how these new/promised changes and features will work in the application.

Acoustic Campaign (formerly IBM Watson Campaign Automation) Feature Ratings

WYSIWYG email editor
4
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing
6
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
4
Standard reports
4
Custom reports
5
API
5
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
4
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated