Item: Act-On Software
Rating: 10
Author: Kasim Aslam

Overall Satisfaction with Act-On

Use Cases and Deployment Scope

We use Act-on as a full-spectrum marketing automation solution:

Lead intelligence and analytics
Landing page deployment
A/B testing
Email marketing and nurture campaigns
Content marketing
Targeted downloads
SEO

Regardless of their role, everyone in our organization comes in contact with Act-on in some way; that's how important it is. Act-on helps us to automate our marketing processes (for ourselves and our Clients) in a way that allows our campaigns the ability to reach far beyond "normal" or traditional marketing campaigns.

Pros and Cons

Pros

Act-on allows for the customization of campaigns and deployment based upon our specific needs
Act-on is extremely easy to use and makes day to day management of marketing activities much easier
Act-on is exceptionally robust and features everything we need to run high-level marketing automation campaigns

Cons

I would love the ability to integrate with Highrise CRM (although it does integrate with the larger CRM applications like Salesforce, SugarCRM, etc.)
The ability to setup visual nurture campaigns would be helpful

Return on Investment

Greater visibility into the success of marketing campaigns
Higher Client retention rates
Increased ability to act on new leads faster and with more targeted information

Alternatives Considered

I run a firm that specializes in marketing automation as a managed service. Because of this I have had the opportunity of using the vast majority of the tools available. I'm Hubspot certified, Optify certified (R.I.P.) and Act-on certified. I have used Pardot, Marketo and Infusionsoft in great detail (on behalf of my Clients) and have some cursory knowledge of Leadformix and Eloqua. If you're looking for a marketing automation tool, allow me to save you an immense amount of time:

Act-on.

Likelihood to Renew

Act-on is continuously improving their product and constantly rolling out new, useful features. I'm thoroughly invested in the application and eager to see what else they make available.

Likelihood to Recommend

Act-on is, by a wide margin, the best tool that I have come across for marketing automation. First, the process isn't linear (like Hubspot or Infusionsoft) which means it's not limiting. Act-on has an incredibly robust tool set that's easy to use and, most importantly, easy to customize to our specific needs. The majority of marketing automation tools "out there" force you into a pigeon hole of what they think marketing automation should be. Act-on provides the tools and makes them available in a way that allows you the control to customize your process to meet your needs. Add to that a support team that is as responsive and helpful as any that I've ever seen and you have a truly winning solution. I recommend Act-on to all of my Clients and use it for our own marketing.

Comments

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