Happy Customer!
February 14, 2014
Happy Customer!
Score 8 out of 10
Vetted Review
Verified User
Software Version
Current Version
Modules Used
- Email Campaigns
- Web Forms
- Landing Pages
- Lead Scoring
- Website Visitors
- Visitor Alerts
- List Management
- Media Library
Overall Satisfaction with Act-On
Was an ExactTarget user. Evaluated Hubspot and Act-On. Hubspot seemed to be more suited for top of the funnel marketing automation where Act-On was more middle/bottom of the funnel focused. After looking at the features and functionality, my choice was obvious. In my opinion, if you're looking for a beautiful product interface, choose Hubspot. If you want great functionality at a lower cost, choose Act-On and use all of Hubspots materials for free.
Pros
- The email engine is far superior to the email engine in Hubspot (in my opinion).
- Ability to purchase a limited number of seats of Act-On and still get our Sales organization what they need (without a seat requirement)
- Cost/Feature Ratio!
Cons
- Customer service isn't the best.
- HTML markup leaves something to be desired.
- Tracking has made us a more efficient sales organization.
- Very quick follow-up (due to automation) has increased our customer services.
- Tracking ROI is so tough....but I go with word of mouth is absence of data....and our sales organization loves this tool.
Cost/Functionality: Act-On > Hubspot
Functionality alone: Act-On > ExactTarget
Functionality alone: Act-On > ExactTarget
Comments
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