Happy Customer!
February 14, 2014

Happy Customer!

Ken Barhoover | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Current Version

Modules Used

  • Email Campaigns
  • Web Forms
  • Landing Pages
  • Lead Scoring
  • Website Visitors
  • Visitor Alerts
  • List Management
  • Media Library

Overall Satisfaction with Act-On

Was an ExactTarget user. Evaluated Hubspot and Act-On. Hubspot seemed to be more suited for top of the funnel marketing automation where Act-On was more middle/bottom of the funnel focused. After looking at the features and functionality, my choice was obvious. In my opinion, if you're looking for a beautiful product interface, choose Hubspot. If you want great functionality at a lower cost, choose Act-On and use all of Hubspots materials for free.
  • The email engine is far superior to the email engine in Hubspot (in my opinion).
  • Ability to purchase a limited number of seats of Act-On and still get our Sales organization what they need (without a seat requirement)
  • Cost/Feature Ratio!
  • Customer service isn't the best.
  • HTML markup leaves something to be desired.
  • Tracking has made us a more efficient sales organization.
  • Very quick follow-up (due to automation) has increased our customer services.
  • Tracking ROI is so tough....but I go with word of mouth is absence of data....and our sales organization loves this tool.
Cost/Functionality: Act-On > Hubspot
Functionality alone: Act-On > ExactTarget
I evaluate other options every year...including my annual revisit with Hubspot. In 3 years, I've yet to switch.
If you need top of the funnel functionality for attracting visitors, Act-On falls short and Hubspot might be a better option. If you don't have issues getting folks to your site, but need help converting, Act-On is a great choice. Why pay for a content management system and blog functionality when you don't need it!