Great marketing automation product!
October 08, 2014

Great marketing automation product!

Farrah Raine Bannister | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is used to manage the email marketing portion of our lead generation and nurture programs. It allows us to create and track email marketing efforts from start to finish and sync this data in to SFDC as our CRM.

Pros

  • Act-On allows me to create involved high touch programs and track them efficiently.
  • The customer service could not be beat, I can speak with my trainer within a few hours notice and I never feel like I am a burden.
  • I have been pleasantly surprised at how flexible the product has been to accommodate my company’s unique lead management process.

Cons

  • Templates and the design features are lacking; lack of intuitive navigation is frustrating. Actions are hidden from view unless you know to hover in the correct place. Makes for a clean interface but maddening user experience.
  • The increased visibility of marketing initiatives has greatly increased executive level buy in.
Act-On is a quality affordable marketing automation solution!
Have your program goals laid out prior to starting implementation; it makes it easier to proceed with the integration instead of having to analyze and make those decisions WHILE you are setting up. Understand your data flow and the “buyer journey” before you start clicking, it will make the whole process a lot smoother.

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