Easy to use, quick setup, powerful tool
November 24, 2015

Easy to use, quick setup, powerful tool

Aye Stephen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with Act-On

Act-On is an easy to use solution for marketing automation. The setup is very easy and does not require much technical support. The tool is very intuitive to use when you are familiar with mailing systems and modern content management systems. Another advantage is the quick and easy integration into CRM systems like SugarCRM and granular list segmentation with your imported contact lists.

No real dislike but room for improvement is with translations (e.g. German). There are translations existing but not in very good quality (seems machine translated).

Instead of using different solutions for mail campaigns, nurturing the CRM, tracking leads and giving lead scores we can use everything combined in one tool with Act-On. A very big advantage is the efficiency and reduction of manual work with the automated programs.
  • Marketing Automation
  • Lead Nurturing
  • Traffic to lead conversion
  • Translations (by now only machine translations for other languages than English)
  • Reduces manual work for mailing campaigns
  • Faster lead conversion
  • Easier nurturing of CRM
  • Higher employee efficiency
  • More individual addressing of leads and contacts
Act-On is a top choice for anybody who wants a single and central solution for outbound marketing campaigns and strong analytics combined with automated programs.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
6
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
5
Dashboards
7
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
4
Customizability
4
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
8