Act-on the value for money approach for lead coversion

Overall Satisfaction with Act-On

I am an inbound marketing specialist for Interworks Cloud and I use Act-on daily for every marketing/inbound activity I need to do. I love Act-on for various reasons but if you would ask me what the most important reasons are, I would mention its capability to track every action of your prospects and the continuous improvement in the platform's features. Not only I can create a great inbound campaign but I can track anyone (known or not) that interacts with it. I use Act-On in every inbound or outbound activity such as, newsletters, landing pages, blogposts etc. Last but not least Act-On has by far the best customer service I have experienced so far. They make sure that their customer will stay happy in any way they can.
  • Act-on provides its customers with valuable feedback concerning their prospective and existing customers behavior. If you launch a campaign through Act-On you can see analytics on every action a prospective lead does (clicks, interactions, form's views etc) in order to handle your lead appropriately.
  • Act-On provides elaborate feedback concerning your SEO optimization on every landing page you may publish in order to ensure that your ranking is appropriate.
  • The website tracker enables Act-On customers to see where their end-customers or existing leads give attention. The tracker most of the time, provides you with data as to which company is the one that enters your website. So if you have an outbound or inbound agent he will knows where he stands concerning customer engagement on your website.
  • The only weakness I can find concerns the forms and how you can manipulate them. Despite the fact that you can have full statistical data of any form you put inside a landing page for example, there is not enough room in order to make them have the look and feel of the rest of your content.
  • Through Act-On I have immediate response from my leads and I know how to reach to them since I know where they focus regarding our provided services.
  • I have increased the efficiency of my campaigns since I know exactly where to target.
Because it's the only value for money platform with features that can transform any lead to a qualified one.
Key questions may be:
1) How does it help me with lead nurturing?
2) What's the competitive advantage in comparison with other similar platforms?
3) Is the customer service appropriate?
4) Can I get discounts and special treatment concerning pricing?
5) How long will it take me to get familiar with the platform's features?

Act-On Feature Ratings

WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
Dashboards
10
Standard reports
10
Custom reports
10
API
6
Role-based workflow & approvals
6
Customizability
10