I don't know what we did before Act On
November 24, 2015

I don't know what we did before Act On

Stephen Fuery MSc M.M.I.I | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

The Act-On Anywhere integration is simply superb. My sales teams are able to check content from our CRM without ever having to actually leave the CRM.

I love the automation features, although it does have a steep learning curve attached to it - the automation represents perhaps one of the best tools I've seen on the marketplace to date.

Pros

  • Marketing Automation
  • Email Campaigns
  • ROI Reporting

Cons

  • CRM Integration - I'd like to see them integrate with Zoho.
  • Faster Lead Conversion
  • Increased Employee Efficiency
  • Improved Reporting
Whilst we have the Zoho CRM system we opted for Act-On instead of Zoho Campaigns because the Act-On platform has superior capabilities in terms of automation, email management, list management and I particularly liked the email integration that Act-On has.
B2C
No, I personally think Act On is suitable for all companies.

Act-On Feature Ratings

8.9
WYSIWYG email editor
6
Dynamic content
10
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
8.8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
8
Standard reports
9
Custom reports
10
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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