Great for B2B2B marketing
November 24, 2015

Great for B2B2B marketing

Laura Hughes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On for B2B marketing to our potential clients/affiliates. We then also use Act-On to run marketing campaigns on behalf of these affiliates out to their own client base. Our marketing team uses it for inbound and outbound leads, passing warm leads to a small sales team. We have integrated Act-On with Sugar CRM to facilitate this.
  • Great customer service, despite the fact that we are currently on their lowest pricing tier so could be seen as a low-profit client, we still have access to a named customer success manager and super quick support.
  • Constantly update the product to reflect changing marketing trends.
  • Their professional services team are available at very reasonable rates to help you to carry out tasks that you don't have the time, skills or resources to do yourself, such as designing custom email templates or building landing pages.
  • Support of more webinar software would be great, especially the automated webinar software such as Evergreen
  • We are a new business so it is hard to draw a good comparison. All I can say is that we are generating business leads through our use of Act-On.
We were attracted particularly to Act-On's pricing model. You pay for active contacts per calendar month. So if you have a large mailing list but you only contact them sporadically then it is ideal as you aren't paying a huge amount for 1,000,000 contacts that you aren't actively marketing to. Equally once you contact an individual you can send as many follow up emails in that month as you want with no extra charge, so it is ideal for campaign-based marketing over (say) a two week period.

It is also great that you can send from as many email addresses and domains as you want at no added charge.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
10
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Event/webinar marketing
4
Social sharing and campaigns
5
Social profile integration
6
Dashboards
9
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
9