A great marketing tool
Anonymous | TrustRadius Reviewer
May 10, 2019

A great marketing tool

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On Software

Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for sales development. Act-Oon is also used to keep track of leads visiting our site. We can easily assign leads to the respective individual based on the lead activity we see. It's a great marketing tool that adds value to our daily business activities.
  • Score leads
  • Showing lead activity
  • Sending emails
  • It's not too visually appealing to use.
  • I wish it had more sales functionality.
  • It's been a positive lead scoring tool
  • Easy to send emails to leads
  • Integrates well with various platforms.
I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool.
Act-On is a great marketing tool. I would recommend Act-On to marketing professionals, but not so much sales. I like a lot of the marketing functions, I just wish they were more compatible with a sales outreach workflow.

Act-On Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
Not Rated