A great marketing tool
May 11, 2019
A great marketing tool
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On Software
Act-On is used by several departments. We use it for outbound and inbound marketing purposes. We also use it to score leads coming in for sales development. Act-Oon is also used to keep track of leads visiting our site. We can easily assign leads to the respective individual based on the lead activity we see. It's a great marketing tool that adds value to our daily business activities.
Pros
- Score leads
- Showing lead activity
- Sending emails
Cons
- It's not too visually appealing to use.
- I wish it had more sales functionality.
- It's been a positive lead scoring tool
- Easy to send emails to leads
- Integrates well with various platforms.
I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool.
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