Great tool for beginners in email automation
June 02, 2020

Great tool for beginners in email automation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use it as a marketing tool for email automation.

Pros

  • Easy to use.
  • Good automation.
  • Lots of designs to choose from.

Cons

  • Not cheap.
  • Problems with foreign credit cards.
  • Hard to say for marketing...
First email marketing tool for me.
It's a not-so-cheap but great marketing tool for email automation.

ActiveCampaign Feature Ratings

7.6
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
7
Landing pages
5
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
6.5
Lead nurturing automation
5
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
9
6.0
Calendaring
6
Event/webinar marketing
6
6.5
Social sharing and campaigns
8
Social profile integration
5
8.0
Dashboards
9
Standard reports
7
Custom reports
8
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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