Easy, Powerful, Affordable Email Marketing and Automation
June 02, 2020

Easy, Powerful, Affordable Email Marketing and Automation

Robert Dombkowski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for a variety of clients and applications. In each use case, we take full advantage of the automation capabilities to maximize efficiency and ROI. The flexibility and intuitive UX is exceptional combining both power and ease of use in an excellent value package. I highly recommend it to everyone.
  • Automation.
  • Workflow management.
  • Intuitive campaign design.
  • More robust reporting.
  • Enhanced archiving of expired automations and campaigns.
  • Excellent ROI for client/contact management.
  • Elevated professionalism and incremental cost.
Had been using ActiveCampaign for a while before hearing about Drip. After cursory review, I found no compelling reason to switch from what was already working extremely well.
Contact management and drip campaign messaging. Workflow and automation capabilities are second to none and allows for endless automated messaging and contact management scenarios.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated