Pleased With ActiveCampaign
July 01, 2020

Pleased With ActiveCampaign

Paul J. Cortissoz, SPHR | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign has been a great addition to our in/outbound marketing efforts. What you receive in the platform rivals others I tried like Hubspot e.g. marketing automations for a lot less in terms of monthly costs to our business. The platform is very user friendly and intuitive and they are always upgrading features/functionality. Highly recommend.
  • Email marketing
  • Marketing Automation
  • List segmentation
  • User support
  • Email campaign templates limited
  • Pricing tiers could be more flexible
  • Lead capture
  • Automations
  • Conversations
Hubspot was another CRM that I considered. Although I liked the features and functionality of Hubspot, their pricing tiers for really started to escalate when you are looking for CRM solutions that provide marketing automations. When I tried Active Camp[aign, I was very pleased that I was able to accomplish my goals for a lot less money.
ActiveCampaign has been great for our SMB use cases. Not sure how well it would work for larger marketing teams. Marketing automations have been very useful for our team to drive our sales funnel. Conversations has also been a welcome addition to our website and was very easy to integrate.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated