Why we use ActiveCampaign and won't go back to other providers!
July 01, 2020

Why we use ActiveCampaign and won't go back to other providers!

Max Quiroz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to automate all of our email marketing efforts. We link it to different platforms like WebinarJam, Calendly and Hotmart so that we can automatically segment our leads and contacts, and carry out email automations depending on the actions taken by our contacts, and we also design and send different stand alone campaigns through it.

Pros

  • Email marketing automations.
  • Contact list management.
  • Large selection of template for emails.
  • Connectivity with other platforms.

Cons

  • Speed of support.
  • Depth of support options.
  • Pricing plans may be hard for a starting business.
  • It has allowed us to grow our contact list from less than 10 contacts up to 900+ contacts.
  • Almost all of our sales have come from contacts after receiving an email campaign.
  • Our professional image has been strengthened by using it.
We started using Mailchimp when we launched our business but soon outgrew its features. ActiveCampaign was recommended to us by a business coach with whom we trained for launching a different product and after that, we haven't looked back. ActiveCampaign offers many more features than the previous email marketing platform that we used.
ActiveCampaign is extremely well suited for a business that depends on Webinars for their marketing, since it has automations specifically designed for sending reminder and follow up mails for any type of webinars. We have used them and created our own automations successfully for at least 10 different webinars and always without a hitch. I guess that using ActiveCampaign if you don't send many emails to your contacts, it would be an overkill.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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