ActiveCampaign - learner driver!
July 02, 2020

ActiveCampaign - learner driver!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to store my email list and communicate with subscribers. I use it to deliver emails on a regular basis, and I've created different automations for different segments of users in my list. I have tried different types of email software, but ActiveCampaign is so far the best and the most flexible one.

  • Send broadcast emails to targeted users.
  • Preview and testing before sending.
  • Automations.
  • Reporting.
  • Email editor - Can't insert images in-line in a text block, which is absolutely maddening.
  • Email editor's image tool itself is limited, and navigation is not intuitive (mostly hovering over graphic buttons and guessing what they might do).
  • Great for sending out emails.
  • Able to follow up and see who is viewing what.
ActiveCampaign is well suited for small businesses just getting started in the email automation space and they’ll grow with you as you expand your customer list. If you have a large customer database and want to send automated emails, then Active Campaign is great.

ActiveCampaign Feature Ratings

WYSIWYG email editor
4
Dynamic content
6
Ability to test dynamic content
8
Landing pages
6
A/B testing
6
Mobile optimization
7
Email deliverability reporting
7
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
5
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
7
Social profile integration
1
Dashboards
6
Standard reports
5
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated